Campaign & Performance Manager

Nestle Operational Services Worldwide SA•Montreal, QC

1d•CA$110,000 - CA$130,000•Hybrid

About The Position

As a senior strategic leader, the Campaign & Performance Manager is accountable for architecting and operationalizing a high-impact, data-driven media ecosystem that drives measurable business growth across the full customer journey, from awareness to conversion. This role is pivotal in shaping the future of media investment and activation across owned and paid channels, including e-retail, with a mandate to maximize ROI, accelerate digital maturity, and embed a culture of performance excellence. This role has a primary responsibility on sales across all media-driven digital channels. Beyond campaign execution, the manager will lead the transformation of the organization’s media capabilities, elevating the media function into a strategic growth engine and driving structural evolution in how media is planned, activated, and optimized. This position is an existing vacancy.

Requirements

Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market
10+ years of progressive experience in digital marketing, with at least 5 years in performance media leadership roles
Experience managing cross-functional teams and external agencies, with a focus on collaboration, influence, and stakeholder alignment
Proven track record of leading full-funnel media strategies across owned, paid, and e-retail channels, with measurable business impact
Demonstrated experience in transforming media operations, building internal capabilities, and embedding performance-driven cultures
Deep expertise in media planning, activation, and optimization across platforms such as Google, Meta, Amazon, and programmatic ecosystems
Strong command of data analytics, attribution modeling, and ROI measurement, with the ability to translate insights into strategic decisions
Familiarity with emerging media technologies, retail media networks, and innovation pipelines

Nice To Haves

Background in consumer goods, e-commerce, or digitally mature organizations is highly desirable

Responsibilities

Define and lead the strategic vision for full-funnel media activation, ensuring alignment with brand, commercial, and digital transformation goals
Translate business objectives into integrated media strategies that drive measurable outcomes across awareness, consideration, and conversion
Serve as a thought leader and internal consultant on media innovation, performance frameworks, and investment prioritization
Oversee the end-to-end activation of omnichannel campaigns, ensuring precision in targeting, sequencing, and messaging across platforms
Drive excellence in execution across owned digital properties and e-retail environments, including Amazon and other key partners
Ensure campaigns are insight-led, audience-centric, and optimized for both brand equity and commercial impact
Establish a robust performance measurement framework, leveraging advanced analytics, attribution modeling, and real-time dashboards
Lead continuous optimization cycles using A/B testing, audience segmentation, and predictive modeling to improve efficiency and effectiveness
Translate complex data into strategic insights that inform executive decision-making and future planning
Lead the transformation of internal media capabilities, upskilling teams and embedding performance media best practices across the organization
Act as a change agent, fostering a culture of experimentation, agility, and accountability
Mentor and develop a high-performing team, setting clear expectations and growth paths
Partner with senior stakeholders across marketing, e-commerce, sales, and finance to align media strategies with enterprise priorities
Influence C-level decision-making through compelling storytelling, business cases, and performance narratives
Manage agency and platform relationships to ensure strategic alignment and operational excellence
Own the media investment strategy, ensuring optimal allocation across channels & funnel stages for best ROI
Identify and pilot emerging platforms, tools, and technologies that can unlock new growth opportunities
Benchmark against industry leaders to ensure the organization remains at the forefront of media innovation
Stay ahead of digital media trends, platform innovations, and consumer behavior shifts
Identify and pilot new tools, technologies, and partners to enhance media effectiveness
Benchmark against industry leaders to ensure best-in-class performance standards

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and six personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Free Nespresso Coffee Machines and $100 monthly coffee credit
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)