Campaign Marketing Strategist

SOVRA

2d•Remote

About The Position

SOVRA is looking for a Campaign Marketing Strategist to turn the company's growth strategy into integrated campaigns that generate engagement, pipeline, and revenue across its Buyer, Supplier, and Planning businesses. This is new headcount, created as marketing puts more weight behind demand generation across all three lines of business. The role builds, launches, and optimizes multi-channel campaigns, with particular depth in webinars, paid media, and marketing automation. Rather than owning a single channel, the person in this role contributes where their skills can have the greatest impact as business priorities shift, working across the marketing team to bring campaigns to market and improve how they perform. Campaigns from this role reach the government agencies and suppliers that rely on SOVRA, and Sales relies on the pipeline they produce. Public sector audiences expect a high standard of accuracy and relevance, so the work is judged not only by volume but by whether the right buyers engage and convert.

Requirements

3–5 years in demand generation, growth marketing, digital marketing, or campaign management.
Hands-on experience in a marketing automation platform, with HubSpot preferred.
Experience supporting webinars, conferences, and event-based campaigns.
Experience in B2B SaaS, GovTech, or procurement.
Strong analytical skills, interpreting data to identify opportunities.
Ability to manage multiple campaigns and deadlines simultaneously.
Clear and precise written and verbal communication.
Familiarity with AI tools for content creation, research, campaign optimization, and workflow automation.
Authorization to work in the US.

Nice To Haves

Working knowledge of SEO principles.
Familiarity with GEO, including how content, authority, and distribution influence visibility across traditional and AI-powered search.
Experience running or supporting account-based marketing programs.
Experience executing campaigns directly in LinkedIn Ads and Google Ads.
Experience using Salesforce and familiarity with Salesforce reporting.

Responsibilities

Build, launch, and optimize multi-channel demand generation campaigns that generate qualified pipeline for Sales.
Partner with the Events team to develop strategies for driving booth traffic, capturing and following up on leads, and measuring event performance.
Build and execute webinar marketing campaigns, driving registrations through coordinated promotion across email, paid media, SDR outreach, social, and other channels.
Partner with Product Marketing and Content so that campaigns and webinars are supported by effective messaging and creative assets, and coordinate post-webinar follow-up and SDR handoff.
Analyze performance and identify opportunities to improve registration, attendance, engagement, and pipeline.
Execute and optimize campaigns across LinkedIn Ads, Google Ads, retargeting, content syndication, and other paid channels, managing budgets, audience targeting, and ongoing performance.
Develop nurture strategies for key segments and lines of business, partnering with Marketing Operations to implement the corresponding HubSpot campaigns, workflows, and automation.
Create audience segments based on behavior, lifecycle stage, firmographics, and buying intent, and monitor and report on lead flow, conversion rates, and key campaign performance metrics.
Design and execute structured A/B tests across messaging, audiences, channels, landing pages, and creative.
Explore new channels, AI capabilities, and technologies that can improve performance.
Identify and test opportunities to improve brand visibility across traditional search, AI-powered discovery platforms, social media, online communities, and other emerging channels.