Campaign Marketing Manager- Corporate & SLED
About The Position
Casepoint is looking for a high-energy, results-oriented Campaign Marketing Manager to drive pipeline growth across our Corporate and SLED (State, Local Government, and Education) markets. This role owns the planning, execution, and optimization of integrated demand generation programs designed to generate awareness, engagement, qualified leads, and pipeline. The ideal candidate thrives in a fast-paced environment, enjoys balancing high-volume lead generation with targeted account-based initiatives, and embraces accountability for business outcomes. Success in this role requires strong collaboration with Sales, Business Development Representatives (BDRs), Product Marketing, Digital Marketing, and Marketing Operations. This is a highly visible position where speed, adaptability, execution excellence, and a bias for action are critical.
Requirements
- 3-5 years of successful B2B software demand generation or campaign marketing experience.
- Experience driving high-volume lead generation programs across multiple channels and audiences.
- Understanding of Corporate, SLED, or complex B2B buying environments is strongly preferred.
- Experience partnering directly with sales teams and operating with shared pipeline and revenue goals.
- Proven ability to manage multiple campaigns and priorities simultaneously in a fast-paced, high-growth environment.
- Strong analytical mindset with experience measuring, reporting, and optimizing campaign performance.
- Hands-on experience with marketing automation, CRM, and demand generation technologies such as HubSpot, Salesforce, 6sense, LinkedIn Campaign Manager, Google Ads, and related platforms.
- Account-Based Marketing (ABM) experience preferred.
- Excellent project management, communication, and stakeholder management skills.
- Comfortable making decisions, driving initiatives forward, and operating with a high degree of ownership and accountability.
Nice To Haves
- Account-Based Marketing (ABM) experience preferred.
Responsibilities
- Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
- Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
- Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
- Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
- Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
- Support account-based marketing programs focused on strategic accounts and key growth opportunities.
- Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
- Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
- Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
- Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
