Campaign Manager
About The Position
About the Role The Marketing team plays a critical role in driving demand, pipeline growth, and customer engagement across KEV’s portfolio of solutions. We partner closely with Revenue, Product, and Customer teams to bring integrated campaigns to life that resonate with our audiences and support business growth. We’re looking for a Campaign Manager to own the planning, execution, and optimization of multi‑channel marketing campaigns across the customer lifecycle. This role In this role, you’ll translate business goals into integrated campaigns that drive awareness, engagement, and conversion. You’ll work cross‑functionally to ensure campaigns are delivered on time, on brand, and with measurable impact. The ideal candidate is highly organized, data‑driven, and thrives in a fast‑paced, collaborative environment. Based in our new Toronto office at Yonge and Eglington, this role will be in-office 3 days per week.
Requirements
- 5+ years of experience in campaign management, demand generation, or integrated marketing within a B2B environment
- B2B SaaS experience required
- Proven experience owning and executing end‑to-end, multi-channel marketing campaigns with measurable business impact
- Hands‑on experience working with tools such as Salesforce, HubSpot (or other marketing automation platform), Asana, and marketing and analytics platforms
- Strong ability to manage complex timelines and collaborate cross‑functionally with Revenue, Product, and Marketing stakeholders
- Exceptional skills in storytelling, messaging, and campaign positioning — enabling clear, compelling narratives that drive engagement and conversion
- Experience using performance data and insights to optimize campaigns and inform decision‑making
- Highly organized, detail‑oriented, and proactive, with a strong sense of ownership and accountability
Nice To Haves
- EdTech or FinTech experience preferred but not required
Responsibilities
- Plan and execute integrated marketing campaigns across digital, email, content, events, and paid channels — driving demand generation, pipeline growth, and customer engagement.
- Own campaign strategy and timelines from brief through launch and post‑campaign analysis — ensuring on‑time delivery and consistent execution across channels.
- Partner closely with Revenue, Product, and Content teams to align campaigns with go‑to‑market priorities, product launches, and sales motions — improving cross‑functional alignment and impact.
- Manage campaign performance and reporting by tracking KPIs such as engagement, conversion, and pipeline influence — enabling data‑driven optimization and decision‑making.
- Develop campaign messaging and positioning frameworks in collaboration with Brand and Content — ensuring clear, compelling, and audience‑centric narratives.
- Optimize and iterate campaigns based on insights and testing — improving performance, scalability, and ROI over time.
- Maintain campaign documentation and best practices — supporting repeatable, scalable marketing execution as the team grows.
Benefits
- Competitive compensation – We believe in rewarding great work with fair, competitive pay.
- Meaningful benefits– Because your well-being matters; both at work and at home.
- Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
- Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
- Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
- Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
- Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
