Campaign Manager - Programmatic

Veritone

3d•Onsite

About The Position

This role focuses on designing, launching, and managing programmatic recruitment ad campaigns. The Campaign Manager will be responsible for optimizing ad spend, monitoring key hiring metrics, and conducting A/B testing to improve applicant engagement and conversion rates. The position involves analyzing performance data to provide actionable insights and strategic recommendations to clients and internal teams.

Requirements

Bachelor's degree in Communications, Media Studies or Business Administration preferred
Advanced Excel skills Full proficiency including VLOOKUP and Pivot Tables - Must.
Good organizational skills with attention to details.
Excellent written and verbal communication skills in English.

Nice To Haves

Experience in online advertising – advantage.
Experience in online sales / pre-sales - advantage.
Experience with SQL writing – advantage.
Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates.
Prior experience managing recruitment advertising campaigns.
Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo).
Driven, proactive approach.

Responsibilities

Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks.
Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics.
Monitor key hiring metrics—including Cost-Per-Click (CPC), Cost-Per-Applicant (CPA), application completion rates, and conversion to hire—to continuously evaluate performance.
Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets to improve applicant engagement and conversion rates.
Review performance data and provide actionable insights and strategic recommendations.
Optimizing campaigns to meet client CPA/CPC/ROI goals.
Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
Analysis of database tables – analyze large datasets and deliver actionable insights.
Provide actionable insights, find ways to optimize based on clients’ success metrics, identify potential issues, and communicate recommendations to both the client and internal teams.
Support technical and non-technical issues as reported by clients and help them reach a resolution by liaising with internal teams.
Communicate with account managers and address customers' needs.
Occasionally join sales teams on pre-sale calls with clients.