Campaign Manager, Demand Generation

Datacor

About The Position

We are seeking a dynamic, detail-oriented Campaign Manager to lead and execute demand generation campaigns that drive awareness, engagement, and lead for our Engineering Software Group. This role requires an analytical mindset and a passion for data-driven marketing to optimize the entire buyer’s journey. They will leverage AI-powered tools to enhance campaign execution, personalization, and efficiency across the go-to-market motion. The Campaign Manager will work closely with the Director of Demand Generation to develop multi-channel campaigns that maximize conversions and contribute directly to revenue growth.

Requirements

5+ years in demand generation, digital marketing, or campaign management. Specific experience marketing in the engineering industry is a plus.
Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth.
Results-driven with a growth mindset and a strong focus on continuous learning and improvement.
Curiosity and willingness to experiment with new tools and approaches to improve campaign performance.
Highly organized with exceptional attention to detail and the ability to manage multiple projects.
Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization.
Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages.
Ability to tailor campaign experiences for diverse enterprise personas, including technical users, economic buyers, and executive stakeholders.
General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce.
Experience with Google Analytics, digital advertising platforms, and social media management tools.
Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required.

Responsibilities

Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads.
Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels.
Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads.
Build automated nurture streams, utilizing segmentation to create personalized customer journeys.
Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs.
Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI.
Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness.
Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement.
Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.