Demand Generation Specialist, Campaign Operations

Motus

2d•$85,000 - $90,000•Remote

About The Position

Motus is seeking a Demand Generation Specialist, Campaign Operations to own and streamline the operational engine behind our demand generation campaigns. Reporting to the VP of Demand, the position involves building, managing, and optimizing campaign and email infrastructure to enable faster, more scalable campaign launches. This individual will serve as the connective tissue across the Demand Generation team. Partnering closely with channel owners, campaign managers, content, design, and marketing operations, you will ensure campaigns are executed perfectly and efficiently from build to launch. The ideal candidate is highly organized, systems-minded, and motivated by creating repeatable processes that allow teams to move quickly without sacrificing quality to generate pipeline for the business.

Requirements

3-5+ years of experience in demand generation, campaign operations, or marketing operations
Practical experience using HubSpot, including email, workflows, landing pages, and campaign reporting
Hands-on expertise with Salesforce campaign structure and creation
Strong understanding of B2B demand generation mechanics and campaign lifecycle management
Shown ability to manage multiple campaigns simultaneously while meeting tight deadlines
Outstanding attention to detail and commitment to operational excellence
Highly collaborative communicator with experience partnering cross-functionally
Methodical mindset with a passion for building scalable systems
Comfortable working in a fast-paced, growth-oriented environment

Nice To Haves

Experience with Asana preferred.

Responsibilities

Own end-to-end campaign and email operations, from intake and setup through launch and optimization
Build and maintain scalable campaign infrastructure, including landing pages, forms, workflows, and email programs
Manage HubSpot campaign orchestration, ensuring accurate segmentation, routing, automation, in partnership with Marketing Ops
Partner with Demand Gen channel owners to translate campaign strategy into executable technical builds
Collaborate closely with Marketing Operations and broader marketing stakeholders to align on priorities, timelines, and execution plans
Develop and document repeatable processes, templates, and best practices to reduce time to campaign launch
Ensure campaign QA, testing, and readiness across systems prior to launch
Support ongoing optimization of campaign operations to improve efficiency, scalability, and performance
Act as a trusted operational advisor to the Demand Gen team, proactively identifying risks and opportunities for improvement

Benefits

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave