Campaign Data Operations Senior Associate

Crowe•Grand Rapids, MI

7d•Remote

About The Position

The Campaign Data Operations Senior Associate supports the execution of Crowe’s marketing and business development initiatives by managing audience data and enabling accurate, timely campaign deployment, and supporting seller adoption of key sales technologies. This role is responsible for data preparation, list generation, seller onboarding, and event-related CRM activity tracking support. The senior associate serves as a key partner in maintaining quality standards improving campaign operations, and enabling consistent use of data and technology across stakeholder groups.

Requirements

BA in Marketing, Business or related fields required
3–5 years of experience in marketing data operations, marketing technology, or campaign execution.
Experience managing data processes in a CRM or marketing automation environment.
Demonstrated success managing assigned projects and delivering results in deadline-driven settings.
Exposure to business intelligence reporting and marketing performance metrics.
Strong analytical and data management skills with attention to detail.
Excellent written and verbal communication skills, with the ability to communicate clearly and professionally across teams while providing data-driven insights and recommendations
Ability to work independently and manage multiple projects in a dynamic environment.
Adaptability to evolving processes, tools, and priorities.
Proven ability to meet deadlines and output quality deliverables under pressure.
Ability to support stakeholder enablement through clear guidance, process documentation, and practical technology support.
Proficiency in marketing automation, sales and sales engagement platforms (especially, Marketo, Dynamics 365 Sales, ZoomInfo, and Outreach).
Proficiency in project management software (especially Workfront).
Advanced Microsoft 365 (especially Excel, Word, PowerPoint).
Experience developing and using Power BI tools.

Nice To Haves

Experience in a professional services environment is a plus.

Responsibilities

Advise marketing teams regarding available data for campaigns.
Uses available data sources including ZoomInfo and D365 Sales to build, deliver, and optimize audience lists to support marketing campaigns.
Analyze, clean, and format data to ensure seamless integration into campaign workflows.
Support accurate event-related CRM activity tracking to improve visibility into seller engagement, campaign impact, and follow-up activity.
Operate within applicable data privacy and security standards, developing familiarity with relevant requirements and applying them consistently across audience-building and campaign support activities.
Support documentation and process updates to ensure clarity and consistency.
Provide training to new team members on current and evolving processes.
Support sellers in using sales technology, including onboarding to the sales engagement platform, and providing guidance on CRM event tracking processes
Collaborate with campaign stakeholders to refine data needs and recommend adjustments based on performance trends.