Freelance Campaign Copywriter

Idea Peddler • Austin, TX

1d

About The Position

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives. This role is for a builder who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign. The focus is on bringing strategic and creative ideas to life through language, rather than leading the original strategy.

Requirements

• 4–7 years of advertising agency experience
• Portfolio demonstrating campaign development and advertising work
• Experience developing headlines, campaign extensions, and messaging systems
• Comfortable receiving a strategic insight, a campaign territory, a positioning statement, a creative concept, or a rough idea on a whiteboard and turning it into headlines, hooks, messaging frameworks, campaign extensions, tone systems, advertising executions, and long-term campaign language.
• Ability to generate options, explore possibilities, and help ideas become campaigns.

Nice To Haves

• Agency experience
• Destination, tourism, hospitality, hotel, resort, or travel industry experience
• Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

Responsibilities

• Develop campaign headlines and advertising copy
• Create hooks, messaging territories, and campaign extensions
• Build tone-of-voice systems and messaging frameworks
• Expand strategic and creative concepts into executable campaigns
• Develop multiple routes, options, and variations
• Write across digital, print, social, video, outdoor, experiential, and presentation formats
• Support Creative Directors and Strategists throughout concept development

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed