Technical Manager UK

Adama Agricultural Solutions Ltd

About The Position

The Campaign and Portfolio Manager CU - OSD leverages deep technical expertise in ADAMA products to engage and educate target audiences, including retailers and farmers. By building awareness and creating demand at the farmer level, the role drives product adoption and supports sales growth. Through tailored communication, field demonstrations, and hands-on support, the Technical Manager ensures that ADAMA solutions effectively and sustainably address the unique needs of the agricultural community.

Requirements

Bachelor's degree in Marketing, Agriculture, Business Administration, or related field.
3-5 years' experience in field marketing, sales, or related roles within the agricultural industry.
Strong knowledge of crop protection products and agronomic practices.
Understanding of the agricultural supply chain and market dynamics.
Excellent interpersonal and communication skills.
Proven ability to manage multiple projects and meet deadlines.
Strong analytical, strategic thinking, and project management abilities.
Proactive and results-driven mindset with a passion for growth and innovation in agriculture.
Strong team player and collaborator.
Skilled in stakeholder engagement and influence.
Demonstrates analytical and strategic thinking.
Excellent organizational, planning, and prioritization abilities.
Agile, proactive, and dynamic — adaptable to a fast-growing international company.
Committed to ADAMA's core values.

Responsibilities

Drive technical expertise across the ADAMA portfolio to enhance product awareness, adoption, and sales growth.
Support targeted marketing initiatives and sales team efforts to create demand among defined customer segments.
Contribute to achieving company objectives by influencing customer engagement and loyalty.
Monitor and manage the trials and demonstration budget within approved ranges and guidelines.
Gather market intelligence and customer feedback through direct engagement with farmers, retailers, and stakeholders.
Identify market trends, competitor activities, and customer needs.
Share insights and recommendations with Marketing and Sales teams to inform strategic decision-making and plan adjustments.
Contribute to planning and execution of new product launches across designated regions and crops.
Coordinate launch activities including field events, demonstration trials, promotional campaigns, and training programs.
Provide market insights to Product Development for refinement of product positioning and “reasons to believe.”
Design and support field demonstration trials showcasing efficacy and benefits of ADAMA products.
Analyze trial data in collaboration with the Development Team; prepare performance reports and recommendations.
Collect and share market news, competitor activity, and customer feedback.
Ensure implementation of Product Stewardship principles and provide support for product performance-related customer complaints.
Provide product training and technical support to Sales Teams, distributors, and key stakeholders.
Develop and deliver training materials, presentations, and demonstrations to communicate product value and differentiation.
Build and maintain strong relationships with retailers, distributors, farmers, and agricultural consultants.
Promote product placement and sales through strategic engagement and trust-building.