Campaign Analyst

Entravision Communications Corporation•Austin, TX

18h•Hybrid

About The Position

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond. Campaign Analyst Austin, TX | Full Time To help us continue scaling in the Americas, we are looking for a Campaign Analyst to join our team in Austin, TX. This is a hybrid role based in Austin, Texas. Your mission: As a Campaign Analyst, you will be responsible for managing and optimizing high-value User Acquisition, Connected TV, and Retargeting campaigns for strategic clients across the Americas. You will be an experienced operational owner, ensuring campaigns are launched, monitored, optimized, and scaled with strong attention to performance, budget pacing, technical accuracy, and client goals. You will combine hands-on campaign management expertise with a data-driven mindset, using performance insights, MMP data, and troubleshooting skills to drive results. This role is ideal for someone with experience managing mobile app promotion campaigns who wants to take ownership of complex, high-impact accounts while contributing to the growth of a fast-moving AdTech team.

Requirements

3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
Strong hands-on experience in mobile performance marketing, campaign optimization, and client KPI management.
Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.
Strong analytical skills and comfort working with campaign data, attribution data, dashboards, spreadsheets, and performance reports.
Ability to troubleshoot complex campaign issues across tracking, attribution, delivery, pacing, creatives, inventory, and performance.
Excellent communication skills, with the ability to explain technical and operational topics clearly to both technical and non-technical stakeholders.
Strong ownership mindset, attention to detail, and ability to manage multiple high-priority campaigns in a fast-paced environment.
Experience collaborating with Account Management, Sales, Product, Data Science, Creative, or Engineering teams.
Candidates must have the current legal right to work in the United States.
Smadex does not provide visa sponsorship for this role.

Nice To Haves

Hands-on experience working with a programmatic DSP.
Experience managing CTV campaigns.
Experience with incrementality testing and MMM measurement.
Familiarity with Excel, SQL, BI tools, or advanced data analysis workflows.
Experience mentoring junior team members or improving AdOps processes in a scaling organization.

Responsibilities

Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
Analyze campaign data, identify optimization opportunities, A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
Use attribution and performance data from MMPs such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar platforms to monitor performance and guide optimizations.
Act as a senior point of contact for technical and operational troubleshooting, including tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
Partner closely with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
Share knowledge, document best practices, and help mentor campaign managers or analysts through hands-on guidance and process improvements.