Buyer, Paid Social Media

Crossmedia Inc•New York, NY

10d•Hybrid

About The Position

Crossmedia is seeking a Buyer, Paid Social to join their One Marketplace team. This role is responsible for the tactical planning, execution, and reporting of paid social media campaigns. The ideal candidate will leverage deep knowledge of the media marketplace to recommend new platforms, activations, and vendor partnerships. This is a hybrid role requiring proximity to the NYC office, with employees working both onsite and from home. A successful Buyer is organized, resourceful, and energetic, capable of managing multiple projects in a fast-paced environment and taking ownership of key client deliverables under the guidance of Supervisors and Directors.

Requirements

2+ years’ advertising agency or media agency experience, preferably within a media planning and buying agency
Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills. Comfortable in presenting to teams and clients
Strong organization skills and ability to balance tight deadlines and challenges.
This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

Responsibilities

Works with clients to understand brand and implements social initiatives among paid social media advertising.
Works with the following channels: Meta(Facebook & Instagram,) Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat.
Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance.
Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
Training team members on paid social media tactics and campaign management

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs