Buyer, Paid Search (Temporary)
About The Position
Crossmedia is a global media independent agency committed to doing media and business the right way, guided by principles of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in NY in 2000, Crossmedia US is one of the largest minority-owned full-service media planning & buying agencies in the nation, with over 500 employees worldwide. The agency focuses on creating innovative connections between brands and people across all channels and budgets, emphasizing transparency and objectivity. Crossmedia has been recognized as one of Ad Age’s Best Places to Work for seven consecutive years. The company has offices in the US (New York and Philadelphia) and internationally (London and Germany), serving a diverse client roster including U.S. Bank, Invesco, and NASCAR.
Requirements
- 1.5 - 4+ years experience in paid search.
- Digital ad agency experience.
- Hands-on Keyboard’ experience in search management platforms.
- Strong organizational skills and ability to balance tight deadlines and challenges.
Responsibilities
- Assist with the development and implement comprehensive SEM strategies to meet client objectives.
- Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
- Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
- Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
- Utilize strong analytical skills to interpret overall search performance metrics and trends.
- Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
- Implement A/B testing strategies to continuously improve ad performance and ROI.
- Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
- Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance.
- Supervise the everyday performance of search engine marketing (SEM) campaigns.
- Manage monthly and daily spend activity on assigned clients (Six Figure Monthly Budgets Preferred – Minimum).
- Plan, coordinate, and administer numerous presentations for managed accounts.
- Lead regular status update calls with clients to ensure optimal performance.
- Provide daily, weekly, monthly and yearly reporting & analysis strategy.
- Communicate key performance trends to account lead and clients.
- Conduct keyword research to drive new areas of growth for clients.
- Create effective ad copy to produce optimal click through and conversion rates.
- Work closely with display and digital marketing teams on development and execution of integrated marketing plans.
- Establish relationships with vendors (Google & MSN representatives).
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
