Business Strategy Principal-Go-to-Market & Commercialization

Federal Express Corporation•Plano, TX

1d•$8,007 - $18,150•Hybrid

About The Position

Provides leadership in the evaluation of strategic objectives, formulation of strategic direction, and influences decision making based on assessment of business trends and data analytics. Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization. Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth. Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption. Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes. Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy. Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies. Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives. Foster a collaborative, high-performance team culture through strategic influence, mentorship, and cross-functional leadership.

Requirements

Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
Proven track record of mentoring senior individual contributors and fostering a collaborative, high-performance team culture.
Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.
Bachelor’s Degree in a quantitative business field or closely related technical specialized field of study.
Seven (7) years related work experience.
Work experience in functions focused on strategy development, competitive, customer, and industry analysis, market research, analysis of product performance, and support of corporate development/strategic value assessment activities.
Experience of supporting strategic assessments that are transformational in nature.
Demonstrated business acumen including understanding the impact of technology trends on business.
Strong communication and presentation skills, problem structuring and problem solving skills.
Strong quantitative and analytical skills, including experience in databases, business intelligence (BI) tools, MS Office products and data modeling.
Strong human relations skills.

Nice To Haves

A related Master’s Degree equals two (2) years experience.

Responsibilities

Plans, organizes, and develops recommendations grounded in deep understanding of the business, industry and market trends, consumer behavior, customer segments, and competitive strategy.
Predicts changes in the current market and summarizes insights from proprietary and third-party data and information to create distinctive insights.
Develops and implements complex business analyses, manages business case development, and business-at-risk assessments.
Develops research methodologies to understand key strategic issues, identifies data sources (internal and external) and develops complex opportunity models using statistical and business intelligence (BI) tools.
Develops strategic frameworks and manages processes to build business scenarios using strategic thinking and decision science analysis.
Provides a point of view on key strategic issues across major dimensions of the business – commercial, operations, customer segments, technology, etc.
Engages with leadership teams/key stakeholders on identified priorities supported with clear fact based recommendations and provides actionable insights to leadership teams to recommend course of action.
Provides thought leadership to cross-functional teams working on strategic initiatives and acts as an internal consultant to senior management.
Takes responsibilities to manage external consulting engagements with industry experts and takes on coaching and mentoring roles.
Perform other duties as assigned.
Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes.
Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.
Foster a collaborative, high-performance team culture through strategic influence, mentorship, and cross-functional leadership.