Business Partner Lead: Northeast + Michigan + Ohio

Bayer•Indianapolis, IN

12h•Remote

About The Position

Designs, develops, and implements strategic marketing programs and pricing strategies to support the organization's products and services across various market sectors. Utilizes specific marketing strategies and media, including print, broadcast, and digital, to effectively launch and position offerings. Collaborates with sales and technical teams to identify and execute targeted marketing strategies, ensuring alignment with business objectives. Manages work across multiple marketing sub- families, including product and brand marketing, P&L management, advertising, and promotional activities. Analyzes market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.

Requirements

Excellent business acumen, strategic thinking, planning, negotiation, critical thinking and leadership skills;
Strong analytical and innovative sales and negotiation skills; detail orientation;
Ability to balance Bayer and customer needs to achieve mutually beneficial business results. A high degree of leadership and collaboration between Bayer field teams, units, SALs and accounts;
Ability to influence without authority;
Strong communication & influencing skills to drive execution of account plans with stakeholders;
Ability to quickly adapt selling and solution approaches to leverage digital tools and systems to represent the full BCS portfolio;
Ability to quickly build strategic relationships and influence behavior through building trust and being inclusive;
Advanced account management and business planning skill set;
Willingness to invest in financial acumen and continue to develop skill set to drive both top and bottom-line growth;
Ability to achieve business results in a relatively autonomous environment without direct supervision;
Willingness and ability to strategically delegate decision making abilities to the lowest level possible.

Nice To Haves

Bachelors Degree in related field preferred;
10+ years of experience preferred.

Responsibilities

Align account strategy with Strategic Account Leads (SALs) and Strategic Account Managers (SAMs); collaborate with unit and squads on account strategy and business planning;
Provide direction and coaching to Unit SAMs to achieve business targets;
Ideating and clearly communicating vision of successful business outcomes both near and long term for the supporting unit focus Identify account coverage gaps and prioritize account for growth to achieve P&L target;
Prioritize accounts for BPL and BUL coverage that are not part of SAL, SAM, unit SAM structure to ensure robust account management focus in supporting units to optimize growth of P&L Modeling successful business practices of communication, prioritization of work, and holistic understanding;
Identify and coordinate growth opportunities with unit BULs and SALs;
Drive business prioritization and planning across all accounts to support full portfolio GTM strategy across geography;
Provide partner insights & opportunities to facilitate BU P&L target attainment;
Own strategic assessment of distribution access strategy (BSA) Build account network and be a connector between field squads and SAL, SAM Collaborating with Customer Enabling Teams to align on strategies and to procure support services;
Create, customize, and personalize unit business plans;
Align and activate Y+1 business / growth plans between squads and partners; escalate material account deviation w/ SALs Co-own integration of GTM strategy across portfolio, including digital & new solution selling approaches within supporting unit
Challenge all stakeholders to focus on holistic cross-portfolio value creation;
Upskill account management practices for effective cross-portfolio integration & execution in coordination with SALs, SAMs;
Communicate and facilitate strategy and tactics to develop mutually beneficial business solutions;
Build relationships and trust with all stakeholders that foster local resolution to conflict/issues.