Business Marketing Manager - Private Co's, Fund Formation

Cooley LLP•Washington, DC

3d•$120,000 - $175,000•Hybrid

About The Position

Cooley is seeking a Business Marketing Manager to join its Marketing and Client Development team. The role is part of the Business Unit Marketing Team, which serves as a strategic consultant to practice group leadership and a primary link to the broader Marketing & Client Development organization. The team translates commercial objectives and competitive insight into marketing and client development plans and works across the organization to activate those plans with strategic and tactical support suited to each business unit. The position manages practice-level marketing workflows, standard pitches and proposals, digital and creative assets, legal directory submissions, practice-led events, practice content and research initiatives. It also leads marketing orientation and onboarding for lateral attorneys. As a people leader, the manager supervises and mentors direct reports and participates in staffing, professional development, hiring, performance management, and other employee lifecycle matters. Cooley’s default work arrangement is hybrid, combining in-office presence and work-from-home days, except for certain essential roles that require five days per week in the office. The expected annual pay range for a full-time schedule is $120,000–$175,000; the final offer depends on geographic location, applicable experience, and skillset. The role may require extended or weekend hours and travel.

Requirements

At least 5 years of applicable experience in marketing, business development, or a related field.
Prior professional services industry experience and/or B2B marketing experience.
After orientation, proficiency with Microsoft Office, iManage, and other firm applications.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
Entrepreneurial approach, attention to detail, and commitment to quality, consistency, and digital-first work.
Strong interpersonal and communication skills, including the ability to facilitate and solve problems.
Ability to organize, prioritize, and coordinate multiple activities, often under tight timelines.
Consultative approach to setting goals, driving projects, and achieving outcomes; strong judgment and a collaborative, team-oriented approach.
Ability to maintain confidentiality regarding firm information, projects, and client data, and to demonstrate professionalism.
Ability to lead through influence, develop talent, and apply a proactive, analytical mindset.
Effective presentation skills.

Nice To Haves

Bachelor’s degree.
Supervisory experience.
Prior legal industry experience.

Responsibilities

Oversee the intake and prioritization of practice-level marketing and sales enablement requests.
Manage preparation and customization of standard pitches and capability statements, maintaining quality and brand consistency.
Partner with Strategy & Enablement teams to implement business-unit-specific assets and campaign updates on time.
Coordinate timelines, data collection, and internal review for practice-group legal directory submissions.
Direct boutique, practice-led client events and coordinate with the Events team on larger activations.
Maintain and refresh practice-specific content, including partner biographies and practice descriptions.
Coordinate research on buyer behavior and marketplace trends to support annual planning.
Lead marketing orientation and onboarding for lateral attorneys.
Supervise and mentor direct reports; provide day-to-day oversight, monitor work hours and policy compliance, manage staffing coverage, and review time logs and time-off requests.
Support professional development and continuing education for business professionals.
Work with the immediate supervisor and central HR on hiring, performance appraisals, counseling, termination, and other employee lifecycle matters.
Perform other duties as assigned or required.

Benefits

Medical benefits and health savings account with applicable medical plan.
Dental insurance.
Vision insurance.
Health and/or dependent care flexible spending accounts.
Pre-tax commuter benefits.
Life insurance and accidental death and dismemberment coverage.
Long-term care coverage.
Backup care for children and/or adults and other parental support benefits.
Firm-paid life insurance, accidental death and dismemberment coverage, long-term disability, and short-term medical benefits for benefited employees.
21 days of paid time off each year.
10 paid holidays each year.
Generous parental leave.
Fertility benefits.