Business Marketing Manager - Private Co's, Fund Formation

Cooley•Palo Alto, CA

2d•Hybrid

About The Position

Cooley is seeking a Business Marketing Manager to join its Marketing and Client Development team. The role is part of the Business Unit Marketing Team, which acts as a strategic consultant to practice group leadership and a primary bridge to the broader Marketing & Client Development organization. The team translates commercial objectives and competitive insight into marketing and client development plans, then works across the organization to activate those plans with strategic and tactical support tailored to each business unit. The manager oversees intake and prioritization of practice-level marketing and sales enablement requests; manages standard pitches and capability statements; coordinates with Strategy & Enablement on digital and creative assets; and leads legal directory submission processes. The role also coordinates practice-led events, maintains practice content and attorney biographies, implements market research initiatives, and leads marketing orientation for lateral attorneys. As a people leader, the manager supervises and mentors direct reports and supports staffing, professional development, and employee lifecycle activities. Cooley’s default work schedule is hybrid, combining in-office presence with work-from-home days, except for certain essential roles that require five days per week in the office. The position may require extended and/or weekend hours and travel. The expected annual pay range for a full-time schedule is $120,000–$175,000, with the final offer dependent on geographic location, applicable experience, and skill set.

Requirements

At least 5 years of applicable experience in marketing, business development, or a related field.
Prior professional services industry experience and/or B2B marketing experience.
After orientation at Cooley LLP, proficiency in Microsoft Office, iManage, and other firm applications.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
Entrepreneurial approach and excellent attention to detail.
Focus on quality, consistency, and digital-first approaches.
Exceptional interpersonal and communication skills, including the ability to facilitate and solve problems.
Ability to organize, prioritize, and coordinate multiple activities, often under tight timelines.
Consultative approach to setting goals, driving projects, and achieving outcomes.
Strong judgment, collaborative spirit, and ability to maintain confidentiality regarding firm information, projects, and client data.
High level of professionalism.
Ability to lead through influence and develop talent.
Proactive, analytical mindset and effective presentation skills.

Nice To Haves

Bachelor’s degree.
Supervisory experience.
Prior legal industry experience.

Responsibilities

Oversee intake and prioritization of practice-level marketing and sales enablement requests through the MCD request process.
Manage the preparation and customization of standard pitches and capability statements, ensuring quality and brand consistency.
Partner with Strategy & Enablement teams to implement business-unit-specific assets and campaign updates in a timely manner.
Manage timelines, data collection, and internal review for practice-group legal directory submissions.
Coordinate boutique, practice-led client events and liaise with the Events team on larger activations.
Maintain and regularly refresh practice-specific content, partner biographies, and practice descriptions.
Coordinate research on buyer behavior and marketplace trends to support annual planning.
Lead marketing orientation and onboarding for lateral attorneys.
Directly supervise and mentor direct reports; provide day-to-day supervision and monitor compliance with work hours and firm and department policies.
Manage staffing coverage and review and process time logs and time-off requests.
Support business professional development and continuing education opportunities.
Participate with the immediate supervisor and central HR in hiring, performance appraisals, counseling, termination, and other employee lifecycle events.
Perform other duties as assigned or required.