DIRECTV for Business: Business Marketing Intern

DIRECTV•El Segundo, CA

2d•$20 - $28•Remote

About The Position

The Business Marketing Intern will support the DIRECTV FOR BUSINESS® organization by engaging with large enterprise customers across various verticals to drive new business and develop new customer engagements. The intern will work on projects that contribute to the future of DIRECTV FOR BUSINESS, applying their education and skills to real-world scenarios. Depending on interests and background, the intern will focus on one of three areas: Market Research and Communication, Event Marketing, or Sales Support.

Requirements

Marketing research and analysis with the ability to recognize and identify key metrics.
Marketing communication with the ability to develop impactful written customer communications.
Experience in virtual, cross-functional collaboration.
Comfortable and experienced speaking with and presenting to current and prospective customers.
Well-organized and able to prioritize.
Skillful in written and verbal communication.
Self-motivated and able to hold oneself accountable to tasks in a virtual environment.
Strong Salesforce, Excel, Word and PPT skills.
Must have full U.S. work authorization now and in the future.

Responsibilities

Research key vertical segments and update segmentation summaries (Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.).
Research prioritized targets utilizing existing tools (DTV360/Salesforce, Technomic Ignite, other web resources).
Identify trends and potential decision factors.
Conduct competitive research on TV, streaming, music, and retail media networks.
Perform CRM hygiene and data enrichment in Salesforce.
Collaborate with acquisition and event teams on event planning, including pre- and post-event communications.
Conduct pre-event attendee research, including company profiles, recent developments, and potential opportunities.
Manage data, including lead tracking and Salesforce.com reporting.
Research and identify opportunities to grow locations and services within the existing customer base.