DIRECTV for Business: Business Marketing Intern
About The Position
At DIRECTV, we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment. Dive into Business Marketing as a Summer Intern! The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects. Depending on your interests and background, you’ll be placed in one of the following focus areas: 1. Market Research and Communication Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc. Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources Identify trends and potential decision factors Competitive research- TV, streaming, music, retail media networks CRM hygiene and data enrichment (Salesforce) 2. Event Marketing Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers Pre-event attendee research: company profile, recent developments, potential opportunities Data management: lead tracking and management, Salesforce.com reporting 3. Sales Support Research and identify opportunities to grow locations and services within existing customer base
Requirements
- Marketing research and analysis with the ability to recognize and identify key metrics
- Marketing communication with the ability to develop impactful written customer communications
- Experience in virtual, cross-functional collaboration
- Comfortable and experienced speaking with and presenting to current and prospective customers
- Well-organized and able to prioritize
- Skillful in written and verbal communication
- Self-motivated and able to hold oneself accountable to tasks in a virtual environment
- Strong Salesforce, Excel, Word and PPT skills
- Must have full U.S. work authorization now and in the future
Responsibilities
- Research key vertical segments and update segmentation summaries (Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.)
- Research prioritized targets utilizing existing tools (DTV360 (Salesforce), Technomic Ignite, other web resources)
- Identify trends and potential decision factors
- Conduct competitive research (TV, streaming, music, retail media networks)
- Perform CRM hygiene and data enrichment (Salesforce)
- Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers
- Conduct pre-event attendee research: company profile, recent developments, potential opportunities
- Manage data: lead tracking and management, Salesforce.com reporting
- Research and identify opportunities to grow locations and services within existing customer base
Benefits
- $20 - $28 per hour (Undergrad $20 per hour; Grad $28 per hour)
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
