Business Manager - Marketing & Messaging, Capital One Business Travel
About The Position
Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having grown ~300% YoY. The platform continues to see exponential growth and has an ambition to maintain 2.5-3.5x growth over the next few years. This role will work to develop and expand Capital One Business Travel’s holistic messaging and marketing strategy, in close partnership with Small Business Card product teams. Success in role will include building a holistic marketing strategy across the funnel, standing up COBT’s presence in new channels, and updating and elevating messaging to ensure we are connecting to different groups of prospective users to reach them at the right place, at the right time, with the right message. You will leverage a combination of user research, feedback, and data analysis to power these recommendations, balancing customer desirability and business growth. Two critical components of this role include expanding a triggered messaging strategy using customer analytics, and updating our marketing messaging (claims) across the customer journey to ensure that our messaging is resonating with prospective users. As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
Requirements
- At least 3 years of professional experience performing analysis
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Nice To Haves
- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
- 5+ years of experience in analysis
- 2+ years of experience in financial services
- 1+ year of experience in consulting
- 2+ years of experience in people management
- Previous consulting experience is a plus
Responsibilities
- Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
- May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
- Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
- Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
- Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
- Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
- Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
