Business Intelligence Analyst

Destination Cleveland•Cleveland, OH

4d•$65,000 - $81,000•Onsite

About The Position

The Destination & Marketing Intelligence Manager supports Destination Cleveland’s Insights & Analytics function by expanding capacity for data-informed decision-making across the organization and facilitating progress measurement toward strategic plan KPIs. This role applies technical and analytical expertise to gather, organize, and interpret information that informs strategies and initiatives. Working with teams across the organization (Marketing, Sales & Services, Destination Management, and Operations), this role leads and contributes to a range of insights activities, including maintaining dashboards and reporting, preparing and structuring datasets for analysis, supporting research initiatives, and guiding the collection and synthesis of feedback from visitors, partners, and stakeholders. The Manager supports efforts such as surveys, focus groups, and on-the-ground interviews, while also coordinating with external vendors and partners to ensure research and data-related projects are executed effectively. This role works across data platforms (i.e. CRM systems, web analytics tools, and tourism data sources) to connect and organize information from multiple inputs to support meaningful analysis. Success in this position requires strong technical problem-solving skills, sound judgment in working with complex or evolving data sources, and the ability to independently move projects forward. The role also identifies opportunities to leverage emerging tools, including AI-enabled solutions, to improve reporting workflows, streamline analysis, and enhance insight generation. By ensuring information is well organized, accessible, and clearly communicated, this role helps translate data and feedback into insights that support Destination Cleveland’s strategies and initiatives.

Requirements

Excellent communication and organizational skills.
Ability to work independently.
Basic Knowledge of NE Ohio and its assets.
Ability to collaborate with others & understand stakeholder needs.
Strong problem-solving skills and the ability to work with incomplete or fragmented datasets to produce usable analysis
Ability to independently gather, structure, and connect data from multiple platforms and systems
Comfortable working with technical tools used for data extraction, processing, or automation (e.g., APIs, scripting tools, advanced spreadsheet techniques, or similar tools)

Nice To Haves

Experience using Python for data analysis
Experience working with tourism, travel, or economic data
Experience combining and processing data from multiple platforms or systems
Experience automating or improving reporting workflows
Experience working with APIs, data connectors, or automation tools

Responsibilities

Maintain dashboards and reporting tools including Power BI, Looker, or similar business intelligence platforms
Produce recurring and ad hoc reports used by internal teams, leadership, and external partners
Support reporting and analysis needs across Marketing, Sales & Services, Destination Management, and Operations, helping to move projects forward and ensure timely delivery of insights
Partner with teams across the organization to understand reporting needs, identify relevant data sources, and ensure outputs align with business context
Summarize and translate findings from data analysis, research activities, and feedback collection into clear, actionable insights for reporting and presentations
Prepare charts, visualizations, and summaries that clearly communicate key findings and support decision-making
Support development and implementation of surveys or feedback tools that help teams collect consistent, usable information
Assist with qualitative research activities such as focus groups, interviews, and visitor feedback collection, including synthesis and summary of key themes
Coordinate with external vendors and partners, as needed, to support data collection, research efforts, and project execution
Gather, organize, and combine data from multiple platforms, research studies, CRM systems, web analytics tools, and tourism data sources to support reporting and analysis
Structure, prepare, and maintain datasets used for dashboards, reporting, and deeper analysis
Develop efficient methods for extracting, processing, and integrating data from multiple systems using tools such as APIs, scripting, automation tools, and other emerging technologies in collaboration with IT and digital marketing teams
Ensure reporting insights are accurate, consistently updated, and clearly documented, maintaining definitions and processes to support consistency across reports
Improve processes used to gather, organize, and analyze data to reduce manual effort and increase efficiency through automation and improved workflows
Translate business questions and reporting needs into structured datasets, dashboards, and analytical approaches that support ongoing monitoring and deeper analysis
Assist the Director of Insights & Analytics with research projects, analysis, and reporting initiative
Support organizational data governance efforts. Partner with business owners across the organization to define business metrics, reporting standards, and analytical requirements that support consistent use of data for decision-making and performance measurement.
Perform other duties as assigned