Business Growth Marketing Managing Director (Location Flexible)

RSM•Chicago, NY

6d•Remote

About The Position

The Business Growth Marketing Managing Director serves as the senior enterprise leader responsible for shaping and advancing Marketing & Communications strategy across RSM’s core business platforms: Tax, Audit, Consulting, Markets and Industry. This role oversees the Marketing & Communications leaders aligned to each of these business areas and is accountable for ensuring their strategies are connected, business-relevant, performance-driven and aligned to firmwide and Marketing and Communications priorities. The Managing Director ensures consistency in RSM’s market positioning, messaging and client-facing value proposition across businesses, while preserving the distinctive strategies, buyer needs and growth priorities of each line of business, market and industry. As a key member of the senior Marketing & Communications leadership team, this role helps translate firm strategy and business growth priorities into integrated Marketing & Communications strategy that strengthen the RSM brand, enables revenue growth and positions RSM as one organization with the ability to address a broad range of client needs across audit, tax and consulting.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration or a related field.
15+ years of progressive leadership experience in B2B marketing, communications, brand strategy or related fields.
Experience leading marketing and communications strategy within a complex, matrixed organization.
Demonstrated success translating enterprise and business priorities into integrated go-to-market strategies that generate pipeline and support revenue growth, build brand relevance, and strengthen market positioning.
Experience advising executive leaders and building trusted partnerships with senior stakeholders.
Experience leading cross-functional teams and initiatives across marketing, communications, digital, sales enablement, analytics and insights.
Strong track record of leveraging data, market intelligence and performance metrics to inform strategy and drive results.
Experience managing budgets, strategic planning and resource allocation.
Demonstrated success leading, coaching and developing high-performing teams.
Enterprise mindset with strong business and commercial acumen.
Executive presence and ability to influence senior stakeholders.
Proven ability to lead and collaborate within a highly matrixed environment.
Strong relationship-building, communication and stakeholder management skills.
Strategic thinker who can translate complex business priorities into actionable marketing strategies.
Ability to navigate ambiguity, drive decisions and lead change effectively.
Commitment to developing talent and fostering a high-performing, collaborative culture.
Enterprise Marketing & Communications strategy and execution.
Integrated go-to-market planning, brand positioning and value proposition development.
Revenue marketing, demand generation and pipeline growth strategies.
Marketing analytics, performance measurement and executive reporting.
Market, client and buyer insights interpretation and application.
Digital marketing, channel strategy and integrated campaign management.
Strategic planning, budget management and resource prioritization.
Executive communication, stakeholder influence and relationship management.
Change leadership and cross-functional collaboration in a matrixed environment.
Team leadership, coaching and talent development.

Nice To Haves

Master's degree in Marketing, Communications, Business Administration or a related discipline.
Relevant professional certifications or executive education in marketing, analytics, leadership or change management.
Experience within professional services, consulting, financial services, technology or another knowledge-based B2B environment.
Experience supporting multiple business lines, industries or client segments.
Experience leading business transformation, organizational change or marketing operating model evolution.
Experience working with an executive leadership team.
AI-enabled marketing technologies and emerging MarTech solutions.
Advanced analytics, customer intelligence and performance measurement methodologies.
Enterprise messaging and communications frameworks.
Marketing governance, operating model design and transformation.

Responsibilities

Lead enterprise Marketing & Communications strategy across Tax, Audit, Consulting, Markets and Industry, ensuring alignment with firm priorities, growth objectives and client needs.
Serve as the senior Marketing & Communications advisor to business leaders providing strategic guidance on market positioning, growth opportunities and go-to-market strategy.
Lead, coach and develop Marketing & Communications leaders supporting the firm's lines of business, markets and industries.
Drive consistent brand positioning, messaging and value proposition across the enterprise while preserving the unique needs of each business area.
Partner across Marketing & Communications functions, including brand, communications, digital, demand generation, content, research, analytics and sales enablement, to deliver integrated strategies and campaigns.
Oversee enterprise go-to-market planning, cross-business growth initiatives and integrated client engagement strategies.
Establish performance measurement, reporting and dashboarding to evaluate effectiveness and inform decision-making.
Lead annual planning, budget management and resource allocation to ensure investments align with firm strategy and business priorities.
Promote collaboration, innovation and continuous improvement across the Marketing & Communications organization.