Business Growth Marketing Managing Director (Location Flexible)
About The Position
The Business Growth Marketing Managing Director serves as the senior enterprise leader responsible for shaping and advancing Marketing & Communications strategy across RSM’s core business platforms: Tax, Audit, Consulting, Markets and Industry. This role oversees the Marketing & Communications leaders aligned to each of these business areas and is accountable for ensuring their strategies are connected, business-relevant, performance-driven and aligned to firmwide and Marketing and Communications priorities. The Managing Director ensures consistency in RSM’s market positioning, messaging and client-facing value proposition across businesses, while preserving the distinctive strategies, buyer needs and growth priorities of each line of business, market and industry. As a key member of the senior Marketing & Communications leadership team, this role helps translate firm strategy and business growth priorities into integrated Marketing & Communications strategy that strengthen the RSM brand, enables revenue growth and positions RSM as one organization with the ability to address a broad range of client needs across audit, tax and consulting.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or a related field.
- 15+ years of progressive leadership experience in B2B marketing, communications, brand strategy or related fields.
- Experience leading marketing and communications strategy within a complex, matrixed organization.
- Demonstrated success translating enterprise and business priorities into integrated go-to-market strategies that generate pipeline and support revenue growth, build brand relevance, and strengthen market positioning.
- Experience advising executive leaders and building trusted partnerships with senior stakeholders.
- Experience leading cross-functional teams and initiatives across marketing, communications, digital, sales enablement, analytics and insights.
- Strong track record of leveraging data, market intelligence and performance metrics to inform strategy and drive results.
- Experience managing budgets, strategic planning and resource allocation.
- Demonstrated success leading, coaching and developing high-performing teams.
- Enterprise mindset with strong business and commercial acumen.
- Executive presence and ability to influence senior stakeholders.
- Proven ability to lead and collaborate within a highly matrixed environment.
- Strong relationship-building, communication and stakeholder management skills.
- Strategic thinker who can translate complex business priorities into actionable marketing strategies.
- Ability to navigate ambiguity, drive decisions and lead change effectively.
- Commitment to developing talent and fostering a high-performing, collaborative culture.
- Enterprise Marketing & Communications strategy and execution.
- Integrated go-to-market planning, brand positioning and value proposition development.
- Revenue marketing, demand generation and pipeline growth strategies.
- Marketing analytics, performance measurement and executive reporting.
- Market, client and buyer insights interpretation and application.
- Digital marketing, channel strategy and integrated campaign management.
- Strategic planning, budget management and resource prioritization.
- Executive communication, stakeholder influence and relationship management.
- Change leadership and cross-functional collaboration in a matrixed environment.
- Team leadership, coaching and talent development.
Nice To Haves
- Master's degree in Marketing, Communications, Business Administration or a related discipline.
- Relevant professional certifications or executive education in marketing, analytics, leadership or change management.
- Experience within professional services, consulting, financial services, technology or another knowledge-based B2B environment.
- Experience supporting multiple business lines, industries or client segments.
- Experience leading business transformation, organizational change or marketing operating model evolution.
- Experience working with an executive leadership team.
- AI-enabled marketing technologies and emerging MarTech solutions.
- Advanced analytics, customer intelligence and performance measurement methodologies.
- Enterprise messaging and communications frameworks.
- Marketing governance, operating model design and transformation.
Responsibilities
- Lead enterprise Marketing & Communications strategy across Tax, Audit, Consulting, Markets and Industry, ensuring alignment with firm priorities, growth objectives and client needs.
- Serve as the senior Marketing & Communications advisor to business leaders providing strategic guidance on market positioning, growth opportunities and go-to-market strategy.
- Lead, coach and develop Marketing & Communications leaders supporting the firm's lines of business, markets and industries.
- Drive consistent brand positioning, messaging and value proposition across the enterprise while preserving the unique needs of each business area.
- Partner across Marketing & Communications functions, including brand, communications, digital, demand generation, content, research, analytics and sales enablement, to deliver integrated strategies and campaigns.
- Oversee enterprise go-to-market planning, cross-business growth initiatives and integrated client engagement strategies.
- Establish performance measurement, reporting and dashboarding to evaluate effectiveness and inform decision-making.
- Lead annual planning, budget management and resource allocation to ensure investments align with firm strategy and business priorities.
- Promote collaboration, innovation and continuous improvement across the Marketing & Communications organization.
Benefits
- Competitive benefits and compensation package
- Flexibility in your schedule
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What This Job Offers
Job Type
Full-time
Career Level
Executive
