Business Execution Senior Manager- Marketing

Wells Fargo & Company•Wilmington, DE

3d•Hybrid

About The Position

Wells Fargo is seeking a Marketing Business Execution Senior Manager to support the continued build-out and scaling of a centralized Marketing Delivery function within Card Product Capabilities. The Marketing Delivery function includes Acquisitions and Portfolio marketing in both owned and paid channels (direct mail, email, digital, as well as affiliates / paid search / paid media). This role will play a critical leadership role in enabling consistent, scalable, and well-governed delivery of marketing campaigns across a complex, multi-channel environment. The position is responsible for establishing and evolving the operating frameworks, processes, and routines that translate marketing strategies into disciplined delivery and measurable outcomes. The role partners closely with Product Strategy, Enterprise Marketing, Risk, Legal, Compliance, and Technology teams to ensure alignment, transparency, and effective delivery across the marketing lifecycle.

Requirements

7+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years Management or leadership experience

Nice To Haves

Demonstrated experience leading transformation, process improvement, and organizational change in evolving environments
Experience operating in complex, matrixed organizations with responsibility for delivery, operations, or delivery management at scale
Proven ability to design and implement operating models, governance routines, and delivery frameworks that drive consistency and accountability
Experience leading or supporting marketing delivery, campaign delivery, or customer-facing initiatives across multiple channels
Strong understanding of risk and control environments, including experience supporting control-related processes, audits, or examinations
Proven ability to establish and monitor performance metrics, dashboards, and reporting that drive transparency, accountability, and decision making
Strong executive communication and influencing skills, with the ability to translate complex concepts into clear, actionable insights
Demonstrated ability to lead through ambiguity, prioritize effectively, and create clarity across competing priorities.
Proven track record of building strong partnerships and collaborating effectively with cross-functional stakeholders at all levels
Strong problem-solving capabilities, including structured thinking, analytical rigor, and a results-oriented mindset
Interest in leveraging automation, AI-enabled tools, and emerging technologies to enhance business processes and operational effectiveness

Responsibilities

Lead a team responsible for developing and executing complex, high‑visibility growth Marketing campaigns across both owned and paid channels
Manage team-led marketing program initiatives, ensuring on-time, high-quality execution aligned with channel governance, best practices, and cross‑channel considerations.
Lead the transformation of marketing delivery capabilities through structured processes, AI-enabled solutions and new ways of working to improve efficiency, scalability, and operational effectiveness while driving adoption across stakeholders.
Design and evolve end-to-end marketing delivery operating models that enable scalable, well-governed delivery across campaigns, channels, and initiatives
Drive disciplined delivery of marketing programs by translating strategic priorities into clear delivery plans, sequencing, and resource alignment across a complex set of initiatives
Optimize governance frameworks and routines, including alignment to risk and control requirements, ensuring consistency and compliance across delivery activities
Improve performance monitoring to drive delivery health, including the development of dashboards, reporting, and routines that provide visibility into outcomes, risks, and bottlenecks
Lead prioritization and decision-making across competing demands, balancing business objectives, capacity, and dependencies to drive optimal outcomes
Identify and address delivery risks, gaps, and inefficiencies, proactively driving resolution and escalation where appropriate
Partner across a broad range of stakeholders including Product, Enterprise Marketing, Risk, Compliance, Technology, and delivery teams to ensure alignment of objectives, timelines, and governance standards
Synthesize complex inputs into clear, executive-level communications, providing visibility into progress, tradeoffs, risks, and recommended actions
Lead and develop a team, fostering a culture of accountability, operational discipline, and continuous improvement aligned to business objectives