Business Director

Adelphi Group•Chicago, IL

6d•$100,000 - $120,000•Hybrid

About The Position

As a Business Director, Digital at BBDO, you are the senior strategic and operational lead for the client's digital business. Reporting to the SVP, Business Lead, you will oversee complex digital initiatives across web, CRM, content, customer experience, and marketing, aligning client stakeholders, agency teams, and delivery partners to achieve business objectives. This role requires strong leadership, experience navigating a regulated healthcare environment, and the ability to manage multiple workstreams. You will drive planning, execution, governance, and accountability while identifying opportunities to improve customer experience and business performance.

Requirements

Experience leading complex digital programs, platforms, websites, or integrated marketing initiatives.
Familiarity with AI search and generative engine optimization (GEO), including how LLMs discover, interpret, and surface brand content and the implications for site structure, structured data, and content strategy.
Proven ability to manage multiple workstreams in a matrixed environment.
Strong understanding of digital delivery, governance, risk management, and operational planning.
Ability to influence and build consensus among diverse stakeholder groups, including senior client leadership.
Experience partnering with technology, product, UX, analytics, and creative teams to deliver integrated solutions.
Strong communication, presentation, and storytelling skills.
Business acumen and ability to connect digital initiatives to organizational goals.
Attention to detail and commitment to quality, accuracy, and compliance.
Demonstrated success building long-term client relationships and serving as a trusted advisor.
Ability to remain composed and solution-oriented in fast-paced environments.
6+ years of experience in digital marketing, account management, program management, consulting, or related fields.
Bachelor's degree or equivalent professional experience.

Nice To Haves

Healthcare, insurance, financial services, pharmaceutical, or other regulated industry experience.
Large enterprise website and CMS experience; Sitecore preferred.
Experience leading cross-agency and cross-functional teams.

Responsibilities

Serve as the senior day-to-day digital lead and trusted advisor for the client.
Manage a portfolio of digital initiatives, ensuring alignment across priorities, budgets, resources, timelines, and dependencies.
Lead cross-functional teams across account, strategy, creative, UX, technology, development, program management, and analytics.
Partner with client stakeholders to understand business objectives, operational challenges, and evolving priorities.
Ensure work meets healthcare, legal, privacy, regulatory, and brand requirements.
Identify risks and develop mitigation plans to keep programs on track.
Drive stakeholder alignment and decision-making across client, agency, and partner teams.
Oversee digital roadmaps and program reporting, providing visibility into progress, risks, and outcomes.
Maintain expertise in digital platforms, website ecosystems, customer experience, content operations, and emerging technologies.
Mentor and develop team members while fostering collaboration, accountability, and excellence.