Business Development Specialist I - North Carolina

Gregory Poole•Greenville, NC

22h

About The Position

The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence. The role connects prospective customers with the sales team by ensuring accurate information, timely follow-up, and effective territory development in support of business objectives. The position generates and qualifies leads, researches potential business opportunities, engages customers and prospects, maintains CRM information, and analyzes lead sources and sales data. The role represents the company professionally in customer interactions and communicates opportunities to the appropriate sales manager or sales representative.

Requirements

Associate degree or equivalent experience.
0–2+ years of general customer service, inside sales, or business development experience.
Excellent professional and energetic customer service skills.
Strong telephone skills.
General knowledge of the company's product line and market environment.
General computer knowledge with intermediate word processing skills.
Must be able to sit for long periods of time.

Nice To Haves

Outreach background preferred.
Experience with CRM and mapping the customer journey is a plus.

Responsibilities

Contact customers and prospects seeking material handling products and services.
Qualify leads and identify viable sales opportunities.
Research new and expanding facilities to identify potential business opportunities.
Obtain key customer contacts and secure appointments for sales representatives.
Generate sales leads for relationship accounts and target accounts as requested.
Conduct telephone sales calls to promote marketing campaigns, company programs, and events.
Follow up with customers and prospects through phone, email, and direct mail.
Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner.
Represent the company professionally in customer interactions.
Gather customer and prospect information to maintain CRM records and market intelligence.
Maintain accurate account and opportunity data within the CRM system.
Collect and update customer, contact, and market information to support sales activities.
Evaluate lead sources to assess effectiveness and return on investment.
Prepare win/loss reporting and sales performance analyses.
Analyze sales and market data to support business development strategies and decision-making.