Business Development Representative - South West Yorkshire

AG Barr

2d•Onsite

About The Position

AG Barr is a leading UK soft drinks business seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of their brands across a dedicated territory. This field sales role is essential for driving growth within the crucial Symbols & Independents (S&I) retail sector. The BDR will be a key player in the National Field Sales Team, supporting and growing the company's presence within a defined portfolio of Impulse outlets. The role involves proactive distribution of AG Barr's core brand range, educating retailers, and achieving sales KPIs. The BDR will also play a vital role in the Energy Portfolio distribution plan and build lasting relationships with customers, acting as a trusted advisor to maximize sales for both the retailer and AG Barr. Execution with excellence in selling and communicating brand plans, along with impactful Point of Sale (POS) materials, is expected. The role requires flawless organization, effective route planning, and meeting call targets. Collaboration within a broader territory team to achieve shared goals and share market intelligence is also crucial.

Requirements

Must hold a full, valid UK driving license.
Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
Excellent written and verbal communication skills.
Flexibility to attend occasional monthly team meetings, which may require overnight stays.
Experience excelling in a customer-focused role.
Proactive Initiative & Self-Motivation: A self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
Resilience and Confidence: Ability to bounce back quickly from rejection and communicate with conviction.
Exceptional Communication & Relatability: Clear, concise, and responsive communication, building rapport quickly and making every customer feel heard and understood.
Learning Agility: Curious, coachable, and quick to grasp new product information and market trends.
Deep Customer Insight: Skilled at understanding the customer base, their pain points, and the retailer landscape to tailor approach and build powerful partnerships.

Nice To Haves

Experience in hospitality, retail, or customer support.
Passion for driving sales in the competitive world of convenience retail.
Love being on the road.
Thrive on independence.

Responsibilities

Proactive pursuit of distribution and availability of the AG Barr core brand range.
Educating retailers on Hero, Core, and More brands to increase sales.
Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement.
Using data to track performance and demonstrate growth.
Delivering the ongoing Energy Portfolio distribution plan.
Building rapport quickly to secure commitment from customers and present brands with confidence.
Using market insight to educate retailers and offer support with re-merchandising.
Selling and communicating brand plans with an exceptional eye for detail.
Ensuring brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
Maintaining excellent time management, effective route planning, and meeting call targets.
Organizing all POS materials for each visit.
Operating as a key part of a broader territory team.
Demonstrating a collaborative spirit to achieve shared goals.
Sharing market intelligence.

Benefits

Competitive Salary reviewed annually
Quarterly bonus linked to business performance
Company Car
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount