Business Development Representative - (Existing Accounts)

Zappi•Boston, MA

About The Position

Zappi’s Business Development Representative team sits within Sales and helps drive pipeline and revenue growth by partnering with leading B2C brands. This role focuses on expanding revenue within existing customer accounts by identifying and converting whitespace opportunities. The representative runs account-based campaigns, builds relationships across stakeholder groups, and collaborates with Sales, Customer Success, and Marketing to support strategic engagement and platform expansion. The role is based in Boston, Massachusetts, and reports to the Director of Outbound Sales. It includes travel to key industry events throughout the year to connect with customers and identify growth opportunities.

Requirements

At least 1 year of experience in BDR, Inside Sales, or a similar role; B2B or enterprise experience is preferred.
Experience building and executing campaigns that engage senior decision-makers and generate meetings.
Ability to navigate complex accounts, identify growth opportunities, and connect across teams.
Clear, confident, value-focused communication across phone, email, and InMail.
Ability to collaborate with Account Management, Sales, Marketing, and Customer Success.
Adaptability, openness to feedback, and willingness to suggest improvements and ask questions.
Comfort with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems, or ability to learn them quickly.
Enjoyment of goal-oriented work and comfort in a performance-focused environment.

Nice To Haves

Experience in account expansion or land-and-expand sales models.

Responsibilities

Partner with Account Managers and Customer Success to map organizational structures, find whitespace opportunities, qualify leads, and book meetings.
Research existing accounts to identify new use cases and business units.
Build and execute personalized, multichannel outreach through email, phone, and LinkedIn in coordination with Account Management and Customer Success.
Use sales intelligence tools to identify contacts and buying signals, including job changes, product launches, and shifting priorities.
Share field feedback with Marketing, influence campaign direction, and help create relevant content.
Travel to key industry events to meet customers, strengthen relationships, and identify growth opportunities.
Meet or exceed KPIs for activity, meetings booked, and pipeline contribution.
Keep current on product usage trends, industry changes, and competitor activity to inform outreach.

Benefits

Unlimited vacation time.
One company-paid mental health day each quarter.
Flexible working arrangements, including remote work unless otherwise specified.
Thoughtfully designed offices for individual and collaborative work.
Annual personal development budget.
Home office setup budget, where appropriate.
Wellbeing benefits and access to trained therapists or counsellors.
Company-paid life, AD&D, short-term disability, and long-term disability insurance.
Health, dental, and vision insurance, available immediately.
Eligibility to enter the company 401(k) program after 90 days, with matching up to 4%.
Personal development through coaching, mentorship, and career frameworks.