Business Development Representative, AI Enabled
About The Position
Vanilla is seeking a curious, resourceful, and technically minded Business Development Representative (BDR) to contribute to pipeline generation and the development of a smarter, more scalable outbound sales strategy. This role is fundamentally a sales position, but with a modern approach. The BDR will identify and engage target prospects, devise account strategies and messaging, execute outbound campaigns, and generate qualified opportunities. A key aspect of this role involves utilizing AI, agents, and automation, alongside modern Go-To-Market (GTM) technology, to enhance the precision, personalization, and efficiency of prospecting efforts. The ideal candidate is an early-career sales professional with a strong interest in AI, a comfort level with experimenting with technology, and a desire to help shape the future of outbound sales at Vanilla. While engineering expertise is not required, a proactive and experimental mindset is valued.
Requirements
- 2+ years of experience in business development, sales development, B2B sales, growth, or a related role.
- Strong written and verbal communication skills with the ability to create compelling, personalized outreach.
- Curious, analytical, and comfortable researching companies, industries, and prospects.
- Highly interested in AI and its potential to improve modern sales and prospecting.
- Comfortable using AI tools such as ChatGPT, Claude, or similar platforms in daily work.
- Interested in building AI agents, automated workflows, and repeatable GTM systems.
- Comfortable learning and experimenting with new sales and automation technology.
- Self-directed, resourceful, and excited about working in a startup environment where you will help build the process.
- Experience with Salesforce, Relevance, Gong, or similar GTM and automation tools is a plus.
Responsibilities
- Generate pipeline by identifying, researching, and engaging target accounts and prospects through multi-channel outbound outreach.
- Achieve quarterly targets for qualified pipeline, meetings, and outbound activity.
- Develop targeted account strategies, including creating Account Plans for priority accounts and tailoring outreach based on company specifics, persona, business needs, and buying signals.
- Develop and test personalized messaging across different segments, personas, and use cases, continuously refining based on performance data.
- Collaborate with Marketing on targeted and account-based campaigns, measuring engagement and pipeline generation.
- Leverage AI for prospect research, lead qualification, personalization, messaging, buying-signal identification, and follow-up.
- Experiment with lightweight AI agents and automated workflows to eliminate repetitive tasks and improve prospecting scalability.
- Assist in connecting and optimizing the GTM tech stack, including tools for Salesforce, prospecting, enrichment, sales engagement, and marketing.
- Maintain accurate Salesforce account and opportunity data and utilize reports and dashboards for performance tracking.
Benefits
- Flexible paid time off policy
- 10 company-wide paid holidays
- Parental leave (6 weeks for all full-time employees, up to 14 weeks for birthing parents)
- Medical, dental, and vision benefits coverage for employees and their families
- 401K eligibility after one month of employment
- Free estate planning documents
- Budget for learning & development
- Budget for home office setup
- Paid parking or transit for hybrid and in-office employees
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
