About The Position

We are seeking a motivated Business Development Representative to drive pipeline growth for our construction equipment solutions. This role focuses on identifying and engaging contractors, construction firms, and industrial operators who can benefit from flexible equipment leasing and financing options. Success in this role requires strong outbound sales capability, familiarity with the construction industry, and the ability to articulate the financial and operational benefits of using our equipment.

Requirements

  • 3+ years of business development, SDR/BDR, or inside sales experience
  • Experience selling into construction, industrial, equipment, or logistics sectors
  • Strong outbound prospecting and lead qualification skills
  • Excellent communication and relationship-building abilities
  • Comfortable discussing financial models such as purchasing, leasing, financing, and equipment utilization

Nice To Haves

  • Experience with construction/heavy equipment sales
  • Familiarity with equipment categories such as earthmoving, lifting, compaction, or material handling
  • Knowledge of construction project cycles and contractor procurement processes
  • CRM experience (Pipedrive, HubSpot, or similar)

Responsibilities

  • Identify and prospect construction companies, contractors, subcontractors, and infrastructure firms that require heavy equipment.
  • Conduct high-volume outbound outreach (calls, emails, LinkedIn) to generate qualified opportunities.
  • Research project pipelines, bid announcements, and construction activity to identify potential customers.
  • Qualify prospects based on equipment needs, project timelines, financial capacity, and leasing suitability.
  • Own the customer journey all the way to booking a demo.
  • Maintain accurate records of prospect interactions, pipeline activity, and deal stages in the CRM.
  • Track outreach performance and continuously refine targeting strategies.
  • Provide feedback to marketing and sales leadership regarding market trends and customer needs.
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