Business Development Representative I-III

Hyster-Yale Group•Greenville, NC

1d•Hybrid

About The Position

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Business Development Representative I-III based at our Greenville, NC location. This role involves identifying, researching, and engaging prospective customers to generate qualified sales opportunities and build a healthy pipeline. The representative will qualify leads, coordinate handoffs to the sales team, and execute targeted business development and marketing campaigns. Maintaining accurate CRM information and leveraging data for outreach are key responsibilities. Higher levels (II & III) involve strategic prospecting plan development and, for Level III, mentorship of junior team members.

Requirements

Proficiency with Microsoft Office applications and customer relationship management (CRM) systems.
Ability to analyze sales, customer, and market data to identify opportunities and prioritize outreach efforts.
Strong verbal and written communication skills, with the ability to effectively engage prospective customers and internal stakeholders.
Excellent organizational, time management, and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong relationship-building and prospecting skills, with the ability to establish credibility, foster customer connections, and generate qualified business opportunities.
Level I: Bachelor's degree with 0-1 years of experience in customer relationship management, sales, marketing, or a related field; Associate degree with 1-3 years of relevant experience; or 4 or more years of relevant experience in lieu of a degree.
Level II: Bachelor's degree with 1-3 years of experience in customer relationship management, sales, marketing, or a related field; Associate degree with 3-5 years of relevant experience; or 5 or more years of relevant experience in lieu of a degree.
Level III: Bachelor's degree with 2-5 years of experience in customer relationship management, sales, marketing, or a related field; Associate degree with 5 or more years of relevant experience; or 7 or more years of relevant experience in lieu of a degree.
Level III: Advanced proficiency with Salesforce and/or sales engagement platforms.

Nice To Haves

Ability to coach and mentor less experienced team members (Level III).

Responsibilities

Identify, research, and engage prospective customers through phone, email, social media, and other outreach methods to generate qualified sales opportunities and build a healthy pipeline.
Qualify leads by understanding customer needs, business goals, and potential fit, then coordinate a seamless handoff of sales-ready opportunities to the sales team.
Execute targeted business development and marketing campaigns in partnership with sales, marketing, and business development teams to increase customer engagement and demand generation.
Maintain accurate customer and prospect information in CRM systems, track activity, and leverage data and market insights to prioritize outreach efforts and identify new opportunities.
Analyze target accounts and market segments to develop strategic prospecting plans and maximize opportunity generation (Level II & III).
Provide guidance, mentorship, and best-practice sharing to support the development of less experienced team members (Level III).