Business Development Representative - Agency & Merchant Outreach

CWILL•Cary, NC

7d•$80,000 - $130,000

About The Position

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify & DTC brands. We aim to reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans through tools designed for every touchpoint after the sale. We are expanding our agency partner channel and growing our merchant pipeline, and we need a dedicated individual to focus on reaching the right people. This role will take the outreach responsibilities off the plates of our Customer Success and Sales leads, allowing them to focus on closing deals. You will own the top-of-funnel activities for both Shopify agencies/ecommerce consultancies and potential merchant clients. Initially, one person will manage both aspects, with the potential to split into dedicated tracks as volume increases.

Requirements

2–3+ years of experience in business development, partnerships, or channel sales, preferably within eCommerce, SaaS, or logistics.
Strong understanding of the Shopify / DTC brand ecosystem and the operational models of agencies and service providers within it.
Proven track record of building and closing partnership deals, with experience managing multi-stakeholder relationships.
Hands-on experience with trade shows and industry events, with the ability to engage effectively and convert conversations into pipeline.
Excellent communication and negotiation skills.
Comfortable operating independently in a fast-moving environment.
Bachelor's degree or above.

Nice To Haves

Background in logistics, shipping, or carrier partnerships is a strong plus.

Responsibilities

Own outbound prospecting across both agency and merchant audiences, including building target lists and executing multi-channel sequences (email, LinkedIn, phone).
Research and qualify prospects based on our Ideal Customer Profile (ICP) before outreach.
Adapt outreach approach based on the audience: focusing on business models and margins for agencies, and post-purchase/retention problems for merchants.
Log all interactions in the CRM to maintain account status visibility for the team.
Report on the effectiveness of messaging, channels, and segments, and make necessary adjustments.
Handoff qualified opportunities cleanly to the Sales and Partnerships teams.
Build and grow CWILL's agency partner program by targeting eCommerce agencies and service providers that work with Shopify DTC brands.
Develop and execute a channel strategy to expand CWILL's reach through referral partners, resellers, and ecosystem players.
Own end-to-end event strategy, including trade show selection, booth planning, on-site execution, and post-event follow-up.
Manage the full partner lifecycle: prospecting, onboarding, activation, and ongoing enablement.