Business Development Manager - New Customer Acquisition

Werner•Waukesha, WI

11d•Onsite

About The Position

The Business Development Manager drives profitable growth by converting qualified leads into new customer relationships. Partnering with internal teams and an external lead-generation provider this role engages prospects, identifies business needs, develops value-based electrical and technology solutions, and leads opportunities through the sales cycle to closure.

Requirements

Bachelor's degree in Business, Marketing, Engineering, Construction Management, or a related field preferred.
Equivalent combination of education and relevant business development experience will be considered.
5+ years of business development, outside sales, account acquisition, or consultative sales experience.
Proven success acquiring net new business and achieving revenue growth objectives.
Experience selling products, services, or solutions within electrical distribution, industrial automation, construction, manufacturing, or related industries preferred.
Experience managing complex B2B sales opportunities involving multiple stakeholders.
Strong consultative selling and relationship-building skills.
Ability to engage executive, operational, technical, and purchasing decision-makers.
Strong business acumen with the ability to identify customer challenges and develop value-driven solutions.
Excellent communication, presentation, negotiation, and influence skills.
Demonstrated ability to manage multiple opportunities through complex sales cycles.
Proficiency with CRM systems, Microsoft Office applications, and sales enablement tools.
Self-driven, competitive, and results-oriented with a strong customer focus.

Nice To Haves

Previous experience in B2B consultative sales generating new leads and business.
Previous experience working with Microsoft Excel and CRM package.

Responsibilities

Convert qualified leads into profitable new customer relationships.
Execute growth strategies focused at net-new customers within targeted markets.
Conduct customer discovery sessions and identify opportunities to create value through Werner's products, solutions, and services.
Develop relationships with decision-makers and influencers across customer organizations.
Lead opportunities through the entire sales cycle, from prospect engagement through onboarding.
Collaborate with Werner specialists and technical resources to develop customer-specific solutions.
Present proposals, business cases, and value-driven recommendations that differentiate Werner in the marketplace.
Manage pipeline activity, forecasting, and CRM documentation to support sales effectiveness.
Achieve new customer acquisition, revenue, profit, and strategic growth goals.
Monitor market trends and represent Werner within the communities and industries served.