Business Development Manager

Informa Group Plc. • Fort Lauderdale, FL

2d • $75,000 - $85,000 • Onsite

About The Position

This role is based in our Fort Lauderdale Office. As a Business Development Manager, you will play a pivotal role in driving revenue growth for WHX Miami by acquiring new business and expanding relationships with existing customers. Your focus will be on meeting and exceeding sales targets while delivering exceptional customer experiences that foster long-term loyalty and satisfaction. You will sell across multiple products and revenue streams, targeting a diverse customer base that includes large key accounts as well as small and medium-sized independent businesses. By implementing effective sales strategies, identifying new opportunities, and staying informed about market trends, you will deliver tailored solutions that meet customer needs and maximize revenue potential.

Requirements

• 5+ years of sales or business development experience in media, sponsorship, or B2B event sales, ideally in medical or related industry.
• Strong ability to negotiate effectively, handle objections, and close deals with a consultative, value-based approach.
• Demonstrated success in managing and closing high-level business in a fast-paced, target-driven environment.
• Creative and analytical thinker, capable of developing tailored solutions for customers based on their needs and industry trends.
• Ability to think strategically, manage client relationships, and identify new sales opportunities that drive long-term business growth.
• Strong organizational skills with the ability to manage multiple priorities and maintain accountability for personal sales targets and team goals.
• Ability to work autonomously, balancing individual responsibilities with team collaboration.
• Proficient in MS Office (Word, Excel, PowerPoint) and CRM systems, specifically Salesforce, to manage sales activities, track customer information, and report on performance.
• Motivated to continuously learn and stay informed about industry trends, products, and developments to remain competitive in the marketplace.
• A team-oriented mindset with the ability to work closely with cross-functional teams to meet customer needs and contribute to company-wide sales objectives.
• Willing and able to travel to meet clients, attend industry events, and build business relationships.

Nice To Haves

• Understanding of event cycles and seasonal business patterns
• Experience of growing and developing new markets and products
• Relevant industry knowledge in healthcare, medical, or related sectors
• Spanish speaking ability (a plus but not mandatory)

Responsibilities

• Revenue Growth: Meet and exceed assigned sales targets for WHX Miami by selling across multiple products and revenue streams.
• Customer Acquisition & Retention: Focus on both new business development and retention of existing customers to drive sustainable revenue growth.
• Sales Strategy Execution: Collaborate with leadership to develop and execute a sales strategy, including defining client touchpoints, creating customized sales presentations, and capitalizing on market trends.
• Market Intelligence: Proactively seek new business opportunities through customer intelligence, industry events, and market analysis.
• Negotiation & Closing: Skillfully negotiate contracts and agreements, addressing objections to close deals and maximize revenue.
• Customer Relationships: Build and maintain strong relationships with key customers, ensuring a top-tier experience throughout the sales cycle.
• Industry Knowledge: Stay updated on industry trends, product developments, and competitive events to ensure relevance in sales pitches and customer interactions.
• Sales Pipeline Management: Maintain accurate and up-to-date sales pipeline, activity, and customer data within Salesforce to track progress and forecast revenue.
• Collaboration: Work closely with leadership and cross-functional teams, including marketing, operations, and event management, to ensure customer needs are met and sales goals are achieved.
• Industry Presence: Represent WHX Miami at trade shows, events, and product presentations, establishing a strong presence in the medical space.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees