Business Development Manager
About The Position
Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale. Position Summary The Business Development Director is a critical revenue-generating leadership role responsible for driving new business acquisition, expanding Ways2Well's market footprint, and scaling our core commercial offerings. This individual will architect and execute a comprehensive business development strategy targeting Membership Programs, Wellness Programs, and Executive Packages, the three growth engines of our expansion plan. This role demands a high-performance operator who combines a strategic mindset with relentless execution, building lasting relationships with high-value clients, corporate partners, and referral networks to fuel sustainable revenue growth.
Requirements
- 7+ years of progressive business development, sales, or commercial leadership experience
- Demonstrated track record of achieving and exceeding revenue targets in a high-growth environment
- Experience selling B2C and B2B premium services, memberships, or subscription-based offerings
- Exceptional relationship-building and executive communication skills
- Strong analytical acumen with experience managing pipeline metrics and revenue reporting
- Entrepreneurial mindset with the ability to operate independently in a fast-paced, scaling organization
Nice To Haves
- Experience in health, wellness, medical, or lifestyle services industry
- Existing network in the corporate wellness, executive health, or high-net-worth lifestyle sectors
- Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and sales enablement tools
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field; MBA a plus
Responsibilities
- Own and exceed ambitious revenue targets across Memberships, Wellness Programs, and Executive Packages
- Design and execute a disciplined, data-driven business development pipeline from prospecting through close
- Develop pricing strategies, bundled offerings, and compelling value propositions to maximize deal value
- Establish and monitor KPIs including pipeline velocity, conversion rates, ACV, and customer LTV
- Partner with the CEO and executive team on revenue forecasting, budgeting, and commercial strategy
- Lead new member acquisition campaigns, driving enrollment across all membership tiers
- Identify and close high-potential member segments including wellness-focused professionals, athletes, and health-conscious consumers
- Collaborate with marketing to develop targeted acquisition funnels, referral incentives, and retention programs
- Analyze member lifecycle data to inform upsell, cross-sell, and renewal strategies
- Identify and develop B2B corporate wellness partnerships with employers, insurance providers, and HR platforms
- Build scalable group wellness program offerings that can be distributed across new markets and channels
- Lead RFP responses, proposal development, and contract negotiations for corporate and institutional clients
- Represent Ways2Well at industry conferences, wellness summits, and networking events
- Cultivate and close high-value executive clients seeking premium, concierge-level health optimization services
- Build a referral network of wealth managers, executive coaches, law firms, and private equity firms
- Deliver tailored consultations and presentations for C-suite prospects and high-net-worth individuals
- Ensure seamless client onboarding in partnership with clinical and operations teams
- Conduct market research to identify new geographic markets, client segments, and channel partnerships
- Develop go-to-market strategies for launches and market entry initiatives
- Establish strategic alliances with complementary health, fitness, and lifestyle brands
- Build a scalable business development infrastructure, including processes, tools, and team, to support rapid growth
Benefits
- Competitive salary
- Comprehensive health, dental, and vision insurance
- 401k with employer match
- Paid Time Off
- Employee Perks & Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
