Business Development Manager

Senior Helpers of Annapolis•Arnold, MD

25d•Onsite

About The Position

Senior Helpers of Annapolis is seeking a motivated, relationship‑driven Business Development Professional to grow our presence and impact within the local senior care community. This role is ideal for someone with experience in the senior home care industry who excels at relationship building, consultative sales, and guiding families through the full care onboarding process while representing a trusted and mission‑driven brand. This role owns the full client life cycle, from community outreach and closing through intake, Life Profile Assessment, care plan development, and hand off to Care Operations, ensuring a seamless, compassionate experience for clients, families, and internal teams.

Requirements

Prior experience in the senior home care industry (strongly preferred)
Experience with client assessments and care plan development (preferred)
Proven success in sales, business development, or community outreach roles
Strong networking, presentation, and relationship‑building skills
Empathetic, consultative communication style with families and professionals
Organized, self‑motivated, and performance‑driven
Comfortable working in the field and independently managing a territory
Valid driver’s license, auto insurance and ability to travel locally
Possess a strong business acumen
Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
Strong collaboration skills with both subordinate team and corporate partners
Ability to learn software programs quickly.

Responsibilities

Generate and close new client leads through proactive outreach, networking, and relationship‑based sales
Develop, maintain, and expand referral partnerships with: Chambers of Commerce and business associations, Senior living communities and assisted living facilities, Hospitals, rehab centers, social workers, and healthcare professionals, Senior‑focused nonprofits, care organizations, and community groups
Establish a strong and consistent community footprint that differentiates Senior Helpers as a trusted local leader in senior care
Represent Senior Helpers of Annapolis at: Trade shows, Conferences, Community events, presentations, and networking functions
Deliver professional presentations on Senior Helpers services to referral partners and community audiences
Manage the full client intake and onboarding process, including: Initial service inquiry follow‑up and discovery conversations, Conducting in‑home Life Profile (needs) Assessments, Prepare individualized care plans in homecare software, Completing and maintaining accurate client profiles in internal systems
Educate clients and families on services, care options, and expectations
Serve as a trusted guide during emotionally sensitive decision‑making moments
Ensure timely, accurate handoff of all intake documentation to the Care team for: Caregiver matching, Scheduling, Service launch
Coordinate closely with the Care team to ensure smooth transitions from sales to service delivery
Assist with occasional operational or community‑based needs as required (e.g., introductions, caregiver meet‑and‑greets, special events)
Track outreach activity, referrals, and sales performance to support growth goals
Support development of outreach and sales materials
Provide feedback from the field to refine messaging and campaigns
Assist with keeping community‑facing marketing relevant and engaging
Actively support brand awareness through professional engagement with community partners, including appropriate social media interaction when applicable
As a growing organization, responsibilities may evolve over time. We are seeking someone who is a true team player—flexible, supportive, and willing to step in where needed to ensure the best outcomes for seniors, families, caregivers, and staff.