Business Development Manager Underhood Sales

Genuine Parts CompanyKent, WA
Onsite

About The Position

The Business Development Manager, Under Hood expands the company’s Under Hood product sales to current and new customers at all distribution levels. This role is responsible for communicating and executing assigned Categories strategic initiatives, sales promotions, and training. The BDM will partner closely with Regional Sales Manager, TSM/TMOD teams on ISO Store Readiness/Inventory levels and assessments, attain assigned daily average sales presentations to commercial customers, and provide field insights to help drive sales and strategic Category initiatives. The position involves achieving territory sales quotas, providing training to store employees, working as an advisor and business partner with store owners to build long-term relationships, and managing category specific sales blitzes. The manager is expected to consistently meet or exceed monthly, quarterly, and yearly financial targets, provide top-notch customer service, demonstrate thorough product knowledge, and provide education and training to sales teams and customers. This role also includes executing sales plans, scheduling and partnering with suppliers’ sales teams, managing DEBI rack registrations, conducting periodic account reviews, attending promotional events and trade shows, and sharing marketing intelligence.

Requirements

  • 3-5 years of previous selling and account management experience.
  • Must have a solid record of success developing new business, while still being able to maintain and grow existing business.
  • Must possess a valid driver's license and meets established company driving criteria.
  • Must be able to travel within assigned territory: travel to account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
  • Proficient with standard corporate productivity tools (email, voicemail, MS Office, internet navigation, CRM applications).
  • Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
  • Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
  • Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
  • Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives.
  • Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
  • Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.

Nice To Haves

  • Bachelor’s Degree or equivalent sales/marketing experience.

Responsibilities

  • Presents, communicates, and sells storeowners and their installer customers on NAPA category strategic initiatives, promotions, value propositions and training materials.
  • Partners closely with Regional Sales Manager, TSM/TMOD teams on ISO Store Readiness/Inventory levels and assessments.
  • Attain assigned daily average assigned sales presentations to commercial customers.
  • Provides field insights to help drive sales and strategic Category initiatives.
  • Achieves territory sales quotas and provides training to store employees on the proper implementation and utilization of NAPA Under Hood programs.
  • Works as an advisor and business partner role with store owners to build long-term relationships.
  • Manages, organizes and leads category specific sales blitz’s in assigned territory.
  • Consistently meets or exceeds monthly, quarterly, yearly financial targets.
  • Provides top-notch customer service and communication to all accounts in territory.
  • Demonstrates a thorough knowledge of all aspects of assigned product lines.
  • Provides classroom and/or “in-field” education and training to NAPA and ISO sales teams and customers on assigned product lines.
  • Executes weekly, monthly, quarterly and HQ sales plans to achieve business growth opportunities consistent with the Company’s growth objectives.
  • Schedule and partner with suppliers’ sales teams to create awareness and maximize product-specific sales to installer network.
  • Manage and approve DEBI rack registrations.
  • Conducts periodic account reviews to keep management updated on key progress indicators.
  • Attend, organize, and manage key promotional events and trade shows.
  • Participate with colleagues in sharing marketing intelligence about product opportunities that will grow sales.
  • Performs other duties assigned.

Benefits

  • Health Insurance: Comprehensive medical, dental, and vision plans.
  • Retirement Plan: 401(k) with company match.
  • Paid Time Off: Vacation, personal days, holidays, sick days, and paternal leave.
  • Employee stock purchase plan.
  • Tuition reimbursement.
  • Professional development opportunities.
  • Wellness programs.
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