Business Development Manager - Hispanic Business

GRUMA•Lawrenceville, GA

16d•Onsite

About The Position

The Hispanic Business Development Manager is a revenue-focused role responsible for identifying, developing, and growing sales opportunities within the Hispanic and multicultural retail channels across the Southeast and Gulf major markets. Based in Lawrenceville, GA, this individual will serve as a key member within the Hispanic community—building strong relationships with account decision-makers, working with our field sales team to ensure execution, build ACV with our portfolio of brands while driving sustainable revenue and market share growth.

Requirements

Bachelor’s degree in business administration or related field and 5 to 8 years of progressive sales or business development experience, preferably in CPG, food manufacturing, or consumer goods.
Demonstrated success selling into Hispanic retail channels (grocery chains, independent grocery, foodservice) in the Southeast U.S.
Bilingual fluency in Spanish and English — written and verbal — is required.
Willingness and ability to travel approximately 50% of the time within the territory.
Strong negotiation, presentation, and relationship-building skills.
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
Valid driver’s license and clean driving record required
Experience with DSD (Direct Store Delivery) or distributor-based sales models.
Background in tortilla, bakery, snack food, or Latin food categories.
Knowledge of planogram principles, category management, and shelf optimization.

Nice To Haves

Established relationships within the Hispanic business community across the Atlanta, Charlotte, and/or Nashville markets preferred.

Responsibilities

Develop and execute a regional business plan to achieve or exceed annual sales volume and revenue targets across the Region.
Identify and pursue new business opportunities within Hispanic grocery chains, independent tiendas, and carnicerias retailers.
Grow existing accounts by expanding SKU assortment, securing secondary placement, and improving shelf presence for Mission Foods tortillas and chips.
Negotiate pricing, promotions, and contract agreements in alignment with company guidelines.
Serve as the primary point of contact for key Hispanic retail accounts across the three-market territory.
Conduct regular in-person store visits, business reviews, and promotional sell-in presentations.
Build and maintain strong relationships with store owners, buyers, and category managers.
Partner with field sales team to ensure proper execution of programs, secondary displays, and shelf standards.
Analyze market trends, competitive activity, and consumer insights within the Hispanic segment to inform go-to-market strategies.
Identify white-space opportunities and recommend new product introductions relevant to local consumer preferences.
Monitor and report on market share, pricing dynamics, and competitor promotions within the region.
Collaborate with trade marketing to plan and execute culturally relevant in-store events, demos, and seasonal promotions.
Provide weekly and monthly sales performance reports, pipeline updates, and market feedback to regional leadership.
Work cross-functionally with field sales, independent distributors, and customer service teams to ensure on-time, in-full delivery to accounts.
Maintain accurate account records, opportunity pipelines, and activity logs.