About The Position

Trade-in is a core part of how consumers buy Apple products, but in the enterprise channel, it has yet to take hold. Apple Business Trade In aims to change that by delivering a simple, seamless experience for customers and resellers that makes trade-in a standard, expected part of the business device lifecycle, and a repeatable growth lever for Apple and its channel partners. Apple Business Trade In is a new and growing program at the center of how businesses upgrade to Apple. We're building something from the ground up: designing the go-to-market model, shaping the experience for resellers and their customers, and demonstrating that trade-in can meaningfully accelerate device refreshes and bring new customers into the Apple ecosystem. The program is live and gaining traction, but there's real work ahead in figuring out where the biggest opportunities are, how to reach them, and what it takes to scale. The person who joins will have a direct hand in shaping that. We're looking for a Business Development Manager who is equally comfortable generating demand, engaging business customers alongside their reseller partners, shaping where we invest to grow the fastest, and managing the operational realities of a program that's still being built. You'll work across the channel and directly with customers to make trade-in a competitive advantage.

Requirements

  • Minimum of 4 years of related experience in sales, business development, channel sales, or program management
  • Bachelor's degree or equivalent experience
  • Demonstrated experience driving demand and pipeline through both channel partners and direct business customer engagement
  • Strong understanding of B2B sales motions: how resellers sell, how business customers buy, and where trade-in fits into both
  • Experience shaping go-to-market strategy, not just executing it
  • Ability to manage operational workflows and detail-oriented processes while simultaneously thinking about strategic improvements
  • Excellent communication and presentation skills
  • Ability to adapt your message for a reseller rep, a business customer, or an executive
  • Comfortable working in an early-stage environment where not everything is defined and priorities shift
  • Ability to travel domestically as needed

Nice To Haves

  • 6+ years of related experience
  • Background in technology sales, trade-in, financing, or hardware lifecycle programs
  • Experience working within a channel or indirect sales model (resellers, VARs, distributors)
  • Familiarity with trade-in economics, device valuation, or asset recovery
  • Strong analytical instincts
  • An MBA is a plus

Responsibilities

  • Generating demand
  • Engaging business customers alongside their reseller partners
  • Shaping where to invest to grow the fastest
  • Managing the operational realities of a program that's still being built
  • Working across the channel and directly with customers to make trade-in a competitive advantage
  • Building enablement programs that help partner teams sell more effectively
  • Building programs from the ground up, including defining processes, metrics, and partner strategies
  • Influencing cross-functional stakeholders and driving alignment without direct authority
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