Business Development Lead

Bonside, Inc•New York, NY

11d•$110,000 - $200,000•Hybrid

About The Position

About Bonside At Bonside, we are defining the future of brick-and-mortar. Storefronts power our cities and towns, driving local economies and bringing vibrancy to our communities. Historically, these businesses have been underserved by capital markets… until now. In 2021, Bonside launched an intelligence platform that reviews businesses through a sector-specific lens,offering critical expansion insights and non-dilutive growth capital. Bonside provides operators access to the capital they need to grow without giving up equity or navigating a challenging debt process. Our approach to financing leverages the unique strengths of physical businesses, unlocking opportunities for operators to scale on their own terms. Bonside is a tool that enables businesses to dream bigger, and open more doors. Why Bonside This role sits at the intersection of finance, strategy, and genuine human impact. You will work directly with business owners and operators at a pivotal moment – when they are ready to grow and looking for the right partner. Understanding their needs, unlocking the right solution, and seeing the results of that work firsthand is what makes this role distinct. The Bonside team brings together people from a wide range of backgrounds, all united by a shared focus: expansion through intelligent solutions. The culture is collaborative, standards are high, and there is commitment to each other and the businesses we back. This is a foundational hire – a key driver to influence how we build the Business Relations function and deliver value. For the right person, the scope of this role and the opportunity to shape it are significant. Who You Are We believe exceptional sales professionals pair sharp commercial instincts with operational discipline and a genuine drive to solve problems. We are looking for someone who believes in the future we are building for brick-and-mortar and takes pride in bringing a product to market that meaningfully changes how great operators grow. This role requires someone who leads with collaboration and drives outcomes – working across the business to deliver team goals. We arrive at our best ideas through open discussion, respectful debate, and a shared commitment to results. We are looking for someone who can engage confidently at the executive level, navigate complexity, and guide founders and leadership teams through a structured process from first conversation through close and well beyond. The ideal candidate knows how to identify the right stakeholders and decision makers, conduct a thorough needs analysis, build organizational buy-in, and address objections with credibility and poise. If the following sound like you, let’s talk: Bonside resonates with you and you believe in the future of physical experiences You are energized by building relationships, opening doors, and delivering outcomes that matter You are quota-driven, personally accountable, and motivated by performance You thrive in fast-paced environments and are energized by both improving existing systems and building new ones You think cross-functionally and know how to identify opportunity and drive progress in evolving situations You appreciate the power of capital markets or are genuinely eager to develop that fluency The Role This is not a role for someone looking to execute within a fixed system; it is for someone who wants to help define what excellence looks like and own the results that follow. Closing a deal at Bonside is a nuanced, relationship-driven process that typically involves navigating leadership teams and earning trust at the ownership level. You will own that process end-to-end: from first outreach through close, and into the long-term health of every client relationship you build. Performance in this role is measured by results – client volume closed and revenue delivered against a monthly + quarterly target. The expectations are clear, and so is the opportunity.

Requirements

5+ years of experience in a full-cycle commercial role – sales, business development, partnerships, account management, or a meaningful blend
Demonstrated ability to own a pipeline, manage complex multi-stakeholder processes, and close against a quota
Exceptional written and verbal communication skills; able to build credibility and trust with founders and senior executives
Highly organized and process-oriented, with a track record of managing competing priorities without losing momentum
Resourceful and adaptable – energized by improving and evolving a process, not just executing one
A self-starter who sets a high personal bar and consistently delivers against it
Genuine curiosity about finance and a willingness to develop fluency in Bonside’s model
NYC-based; hybrid schedule (3 days in office)

Responsibilities

Manage a high volume of qualified meetings with brick-and-mortar operators across sectors – including Hospitality, Health & Wellness, and Entertainment
Work cross-functionally to identify opportunities, build referral channels, and bring qualified leads into the funnel consistently
Maintain a structured, up-to-date pipeline – refreshing targets by sector, tracking engagement cadence, and ensuring every opportunity is actively managed
Lead business pitches end-to-end, from discovery through close – guiding teams through a structured process and serving as the face of Bonside throughout
Partner with Finance to evaluate and lead businesses through diligence
Drive deal velocity – actively reducing time per stage, improving conversion rates, and keeping every process on task and on timeline
Own CRM management and deliver consistent reporting across weekly, monthly, and quarterly cadences; leverage additional tools and platforms to manage your book of business with precision
Contribute to and improve playbooks across the full commercial lifecycle e.g. prospecting, pitching, onboarding, account health, and referral generation
Build scalable frameworks for lead generation in partnership with the broader team – developing referral networks, establishing mutual value with partners, and strengthening the processes that drive consistent pipeline growth
Serve as the voice of the client internally – bringing market feedback to leadership, advocating for client needs, and directly influencing how Bonside approaches and evolves its strategy from a commercial, product, and financial perspective