Business Development Lead

Gradial•New York City, NY

About The Position

Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here. The Role Gradial is transforming how enterprise marketing teams create, manage, and scale content with AI. As our Business Development Lead, you’ll play a pivotal role in shaping how we introduce that vision to the market. You’ll build strategic pipeline, create meaningful relationships with enterprise buyers, and help define the outbound playbook that fuels our next stage of growth. This is a player-coach role for someone who loves building as much as selling. You’ll own complex outbound initiatives while experimenting with new AI-powered workflows, refining messaging, and partnering across Sales and Marketing to improve how we generate demand. As the business grows, you’ll be well positioned to mentor future team members and expand your impact across the revenue organization.

Requirements

4+ years of experience in business development, sales development, or enterprise SaaS sales with a consistent record of generating qualified pipeline through outbound prospecting.
Demonstrated success building strategic outbound programs rather than simply executing established sequences.
Experience prospecting into enterprise organizations with the ability to engage marketing, operations, and executive stakeholders through personalized outreach.
Expertise using HubSpot, Outreach, LinkedIn Sales Navigator, and modern sales engagement platforms.
Hands-on experience incorporating AI tools including ChatGPT, Claude, Clay, and other LLMs into prospecting workflows and sales research.
Strong business acumen with the ability to identify buying signals, navigate complex organizations, and build multi-threaded relationships.
Excellent written and verbal communication skills with the ability to simplify complex ideas and create messaging that resonates with executive audiences.
A builder’s mindset with the curiosity to experiment, challenge conventional approaches, and continuously improve outbound performance.
Willingness to travel to conferences and industry events to build relationships and represent Gradial.

Nice To Haves

Experience selling AI, enterprise SaaS, or marketing technology solutions.
Experience mentoring SDRs or BDRs, leading outbound initiatives, or helping scale an early-stage sales organization.
Familiarity with account-based sales strategies and enterprise go-to-market planning.

Responsibilities

Build and execute outbound strategies that create qualified pipeline across enterprise marketing organizations through highly personalized, multi-channel engagement.
Own strategic account planning by identifying buying committees, uncovering business initiatives, and developing account-specific prospecting strategies that drive engagement.
Lead the adoption of AI-powered prospecting by leveraging tools such as ChatGPT, Claude, Clay, LinkedIn Sales Navigator, Outreach, and HubSpot to improve research, personalization, and productivity.
Develop and continuously refine messaging, outreach frameworks, and prospecting best practices that increase pipeline generation across the team.
Represent Gradial at conferences, executive events, and industry networking opportunities while building relationships that create long-term business opportunities.
Partner closely with Marketing to align outbound campaigns, provide market feedback, and identify emerging opportunities within target industries.
Collaborate with Account Executives on account strategy, opportunity development, and multi-threaded engagement across key enterprise accounts.
Analyze outbound performance, identify trends, and recommend improvements that strengthen conversion rates and overall go-to-market execution.
Mentor and support future Business Development Representatives by sharing best practices, coaching prospecting techniques, and helping establish a high-performing outbound culture as the team grows.