Business Development Executive (Hunter – New Product Launch)

Sterling Process Equipment & Services•Columbus, OH

2d•$100 - $160

About The Position

Overview: We are bringing a new, proprietary product to market—designed to fundamentally improve safety. This is a high‑visibility, high‑impact role for a true hunter who thrives on building something from nothing and introducing innovative solutions to clients who may not even know such a product exists yet. If you’re energized by the challenge of opening new markets, creating your own book of business, and selling without the safety net of an established brand name, this is the opportunity for you. Mission: To create and lead new market demand for a proprietary safety solution by opening untapped accounts, educating buyers, and building lasting partnerships—transforming an unknown innovation into a trusted standard through disciplined execution, consultative selling, and relentless pursuit of growth. Most Critical Outcome: Establish repeatable, predictable new revenue by creating market awareness, converting first‑time buyers, and building a scalable book of business for a proprietary safety product in previously untapped markets. Obsessions: The ideal candidate is obsessed with turning uncertainty into opportunity—by creating demand, earning trust, and building revenue where none existed before.

Requirements

Proven new‑business hunter.
Demonstrated success selling into net‑new accounts with little or no inbound support; experience opening doors, creating urgency, and closing first‑time buyers.
Experience selling complex or unfamiliar solutions.
Ability to educate prospects on problems they may not fully recognize and clearly articulate value, risk reduction, and ROI without relying on brand recognition.
Strong outbound discipline.
Comfortable with cold calling, outbound email, LinkedIn outreach, and networking as primary revenue drivers; thrives in a high‑activity environment.
Consultative, credibility‑driven seller.
Skilled at engaging multiple stakeholders, asking smart questions, and positioning solutions as strategic improvements rather than transactional purchases.
Self‑directed and execution‑oriented.
Able to operate with ambiguity, minimal process, and little structure while consistently driving momentum and results.
Feedback‑oriented and collaborative.
Capable of translating field insights into actionable feedback to improve messaging, positioning, and product-market fit.

Nice To Haves

Experience launching a new product or entering a new vertical
Background in safety, industrial, technical, or regulated environments
Startup or early‑stage growth experience

Responsibilities

New Business Hunting & Market Creation (80–90%) Proactively identify and pursue net-new prospects through cold calling, outbound email, LinkedIn outreach, networking, and events.
Build a book of business from scratch. (driving adoption in greenfield markets.)
Deliver compelling, value‑based demos and presentations to diverse stakeholders.
Articulate the capabilities and ROI of a new, proprietary, and potentially technical product to prospects who may have no prior reference point.
Close deals with a consultative, problem‑solving approach that positions you as a trusted advisor.
Maintain a high‑activity regimen (calls, meetings, demos) and exceed growth expectations.
Strategic & Cross‑Functional Impact (10–20%) Provide market feedback and competitive intelligence to influence product evolution.
Help shape go‑to‑market messaging and positioning.
Work collaboratively with Leadership Team to refine outbound campaigns and tools.