Business Development Director, AdvisorTarget Reach (Hybrid- NYC)
About The Position
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. AdvisorTarget Reach (AT Reach) is a digital paid media solution targeting Financial Professionals and Individual Investors / Shareholders. We have access to unique data sets that enable AT Reach to hyper target audiences and investors based on personas, demographics and investment holdings, among other criteria. Our campaigns limit impression waste and have demonstrated performance with significantly higher click-through rates than industry averages. Our clients are some of the largest Asset Managers, Wealth Managers and Corporations, that seek a data-based, differentiated solution to market their products and to communicate with their shareholders. We are looking for a high-energy and self-motivated individual to join our team, someone who can represent AT Reach to the marketplace and our internal partners. You will need to be able to thrive in a fast moving business, one where direction will be provided yet an ability to work independently will be required. Our team is lean and nimble. We are a small, fast growing business within a large public company, providing us with ample resources to meet our growth objectives. We work hard, have fun and respect one another’s work life balance.
Requirements
- Minimum of three years of experience in the digital ad space
- Familiar with Google ad platforms
Nice To Haves
- Broad understanding of the finance industry
- Experience with client direct, agency and programmatic sales
- Desire to continually educate oneself on the industries we serve, identify trends and translate them into opportunities for our solutions
- Team player while succeeding in a self-sufficient work environment
Responsibilities
- Lead business development efforts with Ad Agencies that represent asset managers, wealth managers, brokerages, the investor relations departments of public companies and any other financial services companies.
- Collaborate with Broadridge sales teams that work directly with our target markets, serving as a Subject Matter Expert (SME) to help present our unique solution, describe the benefits and close the business.
- Lead biz dev efforts with Ad Networks for the commercial use and integration of AdvisorTarget data.
- Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors
- Develop new data products to bring to market as to expand AdvisorTarget Reach offering
Benefits
- Comprehensive benefit offerings
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
