Business Development Associate

CAPITAL CENTER LLC•Glen Allen, VA

2d•$60,000 - $100,000

About The Position

This role sits at the intersection of marketing, sales, partnerships, and community engagement. This role is a revenue-generating business development role focused on building referral ecosystems, creating scalable partnership models, and generating qualified mortgage and realty applications. This role will be a member of the Marketing Team. They’ll work closely with the Mortgage, Realty, and Client Services teams to create sustainable referral channels and educational programs that increase awareness, engagement, and lead generation. The ideal candidate is a relationship builder, community connector, and process-oriented strategist who can create repeatable partnership programs that begin locally and scale nationally. Success in this role will be measured by the quality and quantity of qualified lead applications generated through partner relationships, community engagement, and educational initiatives.

Requirements

3-7+ years of business development, sales, partnership management, community outreach, or related experience
Demonstrated success developing strategic relationships that generate measurable business results
Strong presentation and public speaking skills
Experience managing partner relationships and referral networks
Ability to work cross-functionally with marketing and sales teams
Strong organizational and project management skills
Experience using CRM platforms and tracking business development performance

Nice To Haves

Experience in mortgage, banking, real estate, housing, financial services, or related industries
Experience working with nonprofits, community organizations, or housing advocacy groups
Knowledge of first-time homebuyer programs and housing affordability initiatives
NMLS license or willingness to obtain required licensing for educational presentations and business development activities

Responsibilities

Develop and manage relationships with key referral partners including: Home Builders, Real Estate Agents, Financial Advisors, Employers and Universities, Housing and Community Development Organizations
Build and maintain partner engagement plans that create ongoing referral activity.
Create partnership programs that leverage CapCenter's rate discount offerings and customer value propositions.
Develop and deliver educational workshops, seminars, and presentations related to: First time home buying, Down payment assistance, Housing affordability / mortgage offerings
Partner with employers, universities, housing organizations, and community groups to provide educational programming.
Collaborate with nonprofit and housing-focused organizations to create mutually beneficial programs that support homeownership opportunities while generating qualified prospects.
Develop referral programs that generate qualified mortgage and realty applications.
Support both event-based and evergreen lead-generation strategies.
Create lead capture strategies utilizing: Community events, Educational seminars, Industry conferences, Digital lead collection initiatives
Work closely with Sales leadership to improve lead quality and conversion rates.
Leverage existing builder, realtor, and employer relationships.
Revitalize the referral-rate incentive programs.
Develop standardized referral tools and partner resources.
Introduce educational programming.
Document all partnership development processes, playbooks, and best practices.
Launch recurring lead-generation campaigns.
Secure preferred lender relationships.
Establish enterprise-level partnerships.
Create national partnership models that can be deployed across multiple markets.
Build repeatable systems that can scale locally, regionally, and nationally.