Business Development Associate

Vista Higher Learning • Boston, MA

10d • Remote

About The Position

As our K-5 Business Development Associate, you will qualify leads, support sales activity, and partner with K-12 sales reps to move high-potential opportunities forward. Reporting to the Director of Sales Operations, you will also work closely with marketing, customer success, and sales operations to build a strong pipeline.

Requirements

• Bachelor’s degree or equivalent experience.
• 2–4 years of experience in inside sales, sales development, business development, or sales operations.
• Proven ability to qualify and prioritize leads, run discovery, and convert interest into sales-ready opportunities.
• Experience using CRM and sales engagement tools to manage pipeline and activity.
• Proficiency with Microsoft Office or Google Workspace and standard digital communication tools.
• Strong verbal and written communication skills with the ability to tailor messaging to varied audiences.
• Highly organized and detail-oriented, with the ability to manage high lead volume while maintaining data accuracy.

Nice To Haves

• Experience in K-12 education, familiarity with K–5 instructional programs, literacy, dual language, ESL/bilingual solutions is strongly preferred.
• Experience using Salesforce.
• Experience doing demos or walkthroughs of products, websites, platforms, etc. virtually for customers or users.
• Spanish language proficiency, experience in bilingual/dual language markets is a plus.

Responsibilities

• Own lead qualification for inbound and outbound prospects from first contact to sales-qualified opportunity.
• Use high-volume outreach and discovery calls to understand needs and assess fit based on priorities, budget, timeline, and technology.
• Identify stakeholders, clarify buying processes, and convert leads into clearly scoped sales-qualified opportunities.
• Serve as an overlay resource by providing well-qualified opportunities with clear next steps and coordinating smooth handoffs through intro meetings and discovery notes.
• Partner with field reps to prioritize opportunities and support targeted outreach aligned with campaign goals.
• Maintain accurate, timely CRM records for activities, contacts, and opportunities in line with Sales Operations standards.
• Update lead data and track qualification metrics to support accurate forecasting, reporting, and continuous improvement.
• Collaborate with Marketing and Customer Success to improve lead quality, campaign effectiveness, and identify expansion opportunities.
• Partner with Sales Operations to refine qualification criteria, scoring, and workflows that improve lead routing and conversion.
• Build product expertise and stay current on K–5 instruction, bilingual/ESL programs, and literacy adoption cycles.
• Capture market insights and use data and prospect feedback to improve messaging, scripts, and outreach strategies.

Benefits

• This position is salaried and is eligible for sales incentives based on employee and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level