Business Development Associate, PR

Avenue Z • Miami, FL

11d • $65,000 - $70,000

About The Position

Avenue Z is seeking a proactive, relationship-driven Business Development Associate, PR to help expand its public relations business. This role is ideal for someone passionate about PR, curious about reputation building, and energized by creating new business opportunities. The associate will identify potential clients, develop entry points, and initiate conversations for the PR leadership team. This is a high-initiative, associate-level position for an individual who enjoys connecting people, spotting opportunities, and converting early interest into qualified meetings. While VPs and Directors will handle strategic sales and proposals, this role is crucial for generating the initial momentum.

Requirements

• Passion for public relations, communications, media, reputation, and the role storytelling plays in business growth.
• Experience or demonstrated aptitude in lead generation, relationship-building, creating introductions, or developing new business opportunities.
• A self-starter mindset with strong ownership, follow-through, and personal accountability.
• Confidence initiating conversations with business leaders, marketing executives, founders, and other senior stakeholders.
• Strong research, writing, listening, and verbal communication skills.
• Ability to understand a prospect’s business challenge and connect it to a relevant PR opportunity.
• Strong organization and attention to detail, particularly in managing follow-up and pipeline activity.
• Comfort working in a fast-paced, entrepreneurial environment where priorities can evolve.
• Professional judgment and discretion when representing the Avenue Z brand.

Nice To Haves

• Experience in PR, communications, marketing, media, business development, agency services, or a related field is preferred.

Responsibilities

• Build and maintain a pipeline of prospective PR clients across target industries, markets, and business stages.
• Research companies, executives, brands, and market developments to identify timely PR opportunities.
• Develop thoughtful outreach strategies that connect a prospect’s business priorities to Avenue Z’s PR capabilities.
• Open doors through email, LinkedIn, networking, referrals, events, professional associations, and existing relationships.
• Initiate and nurture early-stage conversations with prospective clients and referral partners.
• Qualify opportunities based on business need, timing, decision-making structure, budget potential, and fit with Avenue Z’s services.
• Schedule qualified discovery conversations for the PR VPs and provide concise context before each meeting.
• Partner with PR leadership to refine target-account lists, outreach messaging, and business development priorities.
• Monitor industry news, company announcements, funding activity, leadership changes, launches, and other signals that may create a need for PR support.
• Maintain accurate notes and next steps in the company’s CRM or business development system.
• Follow up consistently and professionally so promising relationships continue to move forward.
• Capture market feedback and share insights that can improve positioning, prospecting, and service development.
• Represent Avenue Z at relevant conferences, networking events, and industry gatherings.

Benefits

• Competitive salary range: $65,000 to $70,000 base salary plus commissions
• Comprehensive medical and dental plans.
• 401(k) plan with employer match.
• Generous paid time off (Vacation, Personal, and Sick Time).
• Professional development budget to support ongoing learning.
• Access to and entry to high-profile industry events for networking and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed