Business Development and Marketing Officer (2 Positions)

University of Toronto • Toronto, ON

10d • Onsite

About The Position

The University of Toronto Scarborough is a place of energy, enthusiasm and passion, committed to inclusive excellence and operating on Indigenous territory. The University of Toronto Scarborough has been a leader in co-operative education and work integrated learning (WIL) for 50 years. The Department of Arts and Science Co-op is responsible for preparing over 4,000 undergraduate students from 58 academic areas for paid co-op work term opportunities and engaging industry partners to provide these terms. The department works closely with academic departments, support services, and employer/community partners to support students in achieving their academic and co-op/integrated learning aspirations, with a commitment to equity, diversity, and inclusion. Reporting to the Team Lead, External Relations and Industry Partnerships, the Business Development and Marketing Officer plays a strategic role in expanding the visibility, reach, and impact of Arts and Science Co-op (AS Co-op) programs across priority industry sectors. This role takes a planned and data-informed approach to business development, employer acquisition, and sector marketing, driving awareness of co-op talent and programs through targeted outreach strategies, marketing campaigns, and high-impact engagement initiatives. The Officer strengthens the brand presence in key sectors and converts visibility into sustained employer partnerships. The role is accountable for identifying and prospecting new employers across growth industries such as Life Sciences, Healthcare, Pharmaceutical, Manufacturing, Technology, and other prioritized sectors. Using labour market intelligence and sector analysis, the incumbent develops targeted market strategies, builds employer pipelines, and advances prospects through the partnership lifecycle. A significant component involves designing and executing integrated marketing initiatives to promote co-op programming and student talent, including online and in-person sector events, content marketing, promotional materials, CRM systems for communications, and tracking campaign performance. The primary goal is to develop, nurture, and expand strong employer relationships that generate high quality, paid, academically relevant co-op work term opportunities, initiating new industry relationships, deepening existing partnerships, and strengthening employer engagement. In consultation with the Team Lead, the Business Development and Marketing Officer develops an annual sector plan with defined targets for employer acquisition, partnership growth, marketing reach, and retention, all aimed at advancing student success and expanding access to meaningful experiential learning opportunities.

Requirements

• Bachelor's Degree
• Minimum 5 years of progressive work experience in Business Development and B2B marketing, roles with demonstrated impact
• Proven track record of driving measurable growth in a target-driven environment, including employer/customer acquisition, lead generation, conversion optimization, and relationship expansion across new and existing market segments
• Strong expertise in integrated marketing strategy and execution, including inbound marketing, value proposition and buyer persona design, campaign management, brand messaging, and demand generation
• Demonstrated experience managing the full partnership and business development lifecycle, from market segmentation and prospecting to conversion, retention, and expansion, with clear performance tracking
• Experience designing and executing multi-channel marketing initiatives, including email campaigns, digital outreach, events, webinars, and in-person engagement activities, with the ability to measure ROI and campaign effectiveness
• Proficiency in CRM and/or Marketing platforms such as Salesforce, HubSpot (or others) including pipeline management, campaign tracking, reporting, and data-driven decision making
• Demonstrated ability to translate data and insights into actionable growth strategies and clear executive-level reporting including presentation and storytelling skills
• Demonstrated commitment to equity, diversity. inclusion, and fostering respectful and inclusive partnerships and work environments
• Highly organized, performance-oriented, and comfortable operating in a fast-paced environment that requires both structured planning and agile execution

Nice To Haves

• Knowledge of employer relations and marketing in higher education, specifically around Co-op and Work Integrated Learning (WIL) practices

Responsibilities

• Building and strengthening relationships with stakeholders and partners of strategic importance
• Identifying, fostering and maintaining relationships with potential and existing employers
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing content for marketing and/or promotional materials and communications plans to support departmental objectives
• Conceptualizing, organizing and executing event activities
• Analyzing data to determine trends and recommend target markets
• Conducting detailed labour market analysis to inform program and partnership development
• Analyzing statistical information to evaluate the performance of programs and/or partnerships

What This Job Offers

• Job Type: Full-time
• Career Level: Senior