Business Data Analyst

The New York Times•New York, NY

About The Position

The New York Times is looking for an analyst who is can dive into our advertising analytics and optimization challenges in our digital advertising business. As a Business Data Analyst, you will serve the Advertising and Sales teams by analyzing our products and their supporting data sources, using insights to help innovate and improve our sales efforts. You will partner with Ad Product, Sales, Revenue Operations, Sales Operations, and Finance to provide sales performance and trend insights. You will report into our Manager, Business Analytics.

Requirements

Advanced SQL proficiency
Advanced Excel Proficiency (Pivot Tables, XLOOKUP, Complex Formulas)
2+ years experience in a quantitative field or equivalent educational experience
1+ years of experience working with both business and technical (IT) teams

Nice To Haves

1+ years of experience with Data Visualization tools (Tableau, PowerBI, Mode, or Looker)
Knowledge of Python for statistical analysis
1+ years of experience in digital advertising
1+ years of experience using BigQuery and Google Ad Manager
BA/BS in Economics, Statistics, Mathematics, or related field

Responsibilities

Analyze advertising and sales datasets to optimize overall performance.
Develop, monitor, and analyze performance through dashboards and provide strategic optimization alerts and recommendations.
Provide important business insights and actionable analysis to Sales, Advertising, and Product leadership based on performance trends.
Manage daily ad performance and sales requests from Ad Product, Sales, and Finance teams, providing product recommendations, inventory trends, or alternative options.
Engage with data engineering and other analytics teams to develop new data pipelines and datasets and ensure data governance.
Translate high-level business questions into insights to lead rapid decision-making.
Help establish requirements for analytics tools and reporting dashboards.
Investigate and reconcile data discrepancies between different ad-servers, internal databases, and financial reporting systems.
Develop quantitative analysis and statistical models to support advertising decisions.
Monitor NYT properties to ensure ads are delivering as expected.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.