Business Analytics Manager Senior - Marketing & Customer Analytics

PNC Bank•Wilmington, DE

3d•Onsite

About The Position

At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Senior Portfolio & Strategy Manager supporting Credit Card and Lending Campaign Management and Marketing Strategy, you will lead acquisition campaigns and audience selection to drive customer acquisition, engagement, and portfolio growth. This is a high-impact leadership role where you’ll bring together analytical rigor, marketing strategy, and customer selection to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to: Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking. Live the Values - Role models our values with transparency and courage. Enable Change - Takes action to drive change and innovation that will transform our business. Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making. Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Requirements

8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
Bachelors degree
At least 5 years of prior management experience is typically required.

Nice To Haves

Proven ability to lead and develop high-performing analytical teams.
Strong expertise in prescreen and non‑prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred).
Prior experience in banking or financial services preferred.
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Industry experience is typically 8+ years.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

Manage Cards and Lending audience selection, optimization and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products.
Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non prescreen channels.
Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution.
Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
Partner closely with marketing operations, external partners, internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
Serve as a point of escalation for campaign delivery issues
Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.
Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.
Leads development and execution of complex analytical solutions to meet business requirements.
Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities.
Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership.
Directing, motivating, developing and managing the performance of the management team and key staff.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.