Business Analytics Lead Senior - Marketing & Customer Analytics

PNC•Tysons, VA

2d•$100,100 - $202,800•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Wilmington, DE, Tysons, VA, Pittsburgh or Philadelphia, PA. At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Business Analytics Lead Senior supporting Credit Card and Lending Campaign Management and Marketing Strategy, you will lead acquisition campaigns and audience selection to drive customer acquisition, engagement, and portfolio growth. This is a high-impact lead role where you’ll bring together analytical rigor, marketing strategy, and customer selection to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

Requirements

8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
Proven ability to lead and develop high-performing analytical teams.
Strong expertise in prescreen and non prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
Bachelors degree
Analytical Thinking
Business Acumen
Business Analytics
Consulting
Decision Making and Critical Thinking
Effective Communications
Emerging Technologies

Nice To Haves

Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred).
Prior experience in banking or financial services preferred.
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Specific certifications are often required.

Responsibilities

Lead Cards and Lending audience selection, optimization and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products. Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non-prescreen channels.
Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution.
Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
Partner closely with marketing operations, external partners, internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
Serve as a point of escalation for campaign delivery issues
Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.
Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
Serves as the primary mentor to more junior employees.
Consults with clients and mentors consultants/leads on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product/solution development.
Leading efforts across the team in determining the optimal analytic approach and supporting development, implementation and enhancements.
Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable more complex, data driven decision making.
Leads the analysis of results and makes strategic recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service